The analysis of Google : Prepared by Beloglazova Yulia, WE-101

The Value Chain of Google
Service Level
Valuation level
Fundamental level
CUSTOMER
Search service
Internet-platform strategy
Core technology
Innovation
Creation
&
Invention

Google Organizational Structure

Unusual leadership positions
Chief Culture Officer
Chief Internet Evangelist
Macroeconomic pressures have created a dysfunctional culture, one that is not supporting business performance moving forward, and now, they are trying to figure out how keep their culture from spinning out of control.
His job is to help build Google leadership within the internet community, and also build network infrastructure, architectures, systems, and standards for the next generation of Internet applications.

The 70/20/10 Rule
Every work day
70%
20%
10%
Projects assigned by management
New projects or ideas connected with the core project
Any new ideas employees want to pursue regardless of what they might be

Google SWOT Analysis