Содержание
- 2. LOYALTY The tendency to always buy a particular brand
- 3. IMAGE The ideas and beliefs people have about a brand
- 4. STRETCHING Using an existing name on another type of product
- 5. AWARENESS How familiar people are with a brand (or its logo and slogan
- 6. NAME The title given to a product by the company that makes it
- 7. Product Vocabulary
- 8. LAUNCH The introduction of a product to the market
- 9. LIFECYCLE The length of time people continue to buy a product
- 10. RANGE The set of products made by a company
- 11. PLACEMENT When products are used in films or TV programmes
- 12. ENDORSEMENT The use of a well-known person to advertise products
- 13. Market Vocabulary
- 14. LEADER The best-selling product or brand in a market
- 15. RESEARCH Information about what consumers want or need
- 16. SHARE The percentage of sales a company has
- 17. CHALLENGER The second best-selling product or brand in a market.
- 18. SEGMENT Customers of a similar age, income level or social group
- 19. Test Brand
- 20. The tendency to always buy a particular brand a. Loyalty b. Image c. Stretching d. Awareness
- 21. a. Loyalty b. Image c. Stretching d. Awareness e. Name The title given to a product
- 22. a. Loyalty b. Image c. Stretching d. Awareness e. Name The ideas and beliefs people have
- 23. a. Loyalty b. Image c. Stretching d. Awareness e. Name How familiar people are with a
- 24. a. Loyalty b. Image c. Stretching d. Awareness e. Name Using an existing name on another
- 25. Test Product
- 26. a. Launch b. Lifecycle c. Range d. Placement e. Endorsement The use of a well-known person
- 27. a. Launch b. Lifecycle c. Range d. Placement e. Endorsement The introduction of a product to
- 28. a. Launch b. Lifecycle c. Range d. Placement e. Endorsement When products are used in films
- 29. a. Launch b. Lifecycle c. Range d. Placement e. Endorsement The length of time people continue
- 30. a. Launch b. Lifecycle c. Range d. Placement e. Endorsement Using an existing name on another
- 31. Test Market
- 32. a. Leader b. Research c. Share d. Challenger e. Segment The percentage of sales a company
- 33. a. Leader b. Research c. Share d. Challenger e. Segment The best-selling product or brand in
- 34. a. Leader b. Research c. Share d. Challenger e. Segment Customers of a similar age, income
- 35. a. Leader b. Research c. Share d. Challenger e. Segment The second best-selling product or brand
- 36. a. Leader b. Research c. Share d. Challenger e. Segment Information about what consumers want or
- 37. Test Writing
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