Brand. Vocabulary

Содержание

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LOYALTY

The tendency to always buy a particular brand

LOYALTY The tendency to always buy a particular brand

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IMAGE

The ideas and beliefs people have about a brand

IMAGE The ideas and beliefs people have about a brand

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STRETCHING

Using an existing name on another type of product

STRETCHING Using an existing name on another type of product

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AWARENESS

How familiar people are with a brand (or its logo and slogan

AWARENESS How familiar people are with a brand (or its logo and slogan

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NAME

The title given to a product by the company that makes it

NAME The title given to a product by the company that makes it

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Product

Vocabulary

Product Vocabulary

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LAUNCH

The introduction of a product to the market

LAUNCH The introduction of a product to the market

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LIFECYCLE

The length of time people continue to buy a product

LIFECYCLE The length of time people continue to buy a product

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RANGE

The set of products made by a company

RANGE The set of products made by a company

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PLACEMENT

When products are used in films or TV programmes

PLACEMENT When products are used in films or TV programmes

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ENDORSEMENT

The use of a well-known person to advertise products

ENDORSEMENT The use of a well-known person to advertise products

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Market

Vocabulary

Market Vocabulary

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LEADER

The best-selling product or brand in a market

LEADER The best-selling product or brand in a market

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RESEARCH

Information about what consumers want or need

RESEARCH Information about what consumers want or need

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SHARE

The percentage of sales a company has

SHARE The percentage of sales a company has

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CHALLENGER

The second best-selling product or brand in a market.

CHALLENGER The second best-selling product or brand in a market.

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SEGMENT

Customers of a similar age, income level or social group

SEGMENT Customers of a similar age, income level or social group

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Test

Brand

Test Brand

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The tendency to always buy a particular brand

a. Loyalty
b. Image
c. Stretching
d. Awareness
e.

The tendency to always buy a particular brand a. Loyalty b. Image
Name

a. Loyalty
b. Image
c. Stretching
d. Awareness
e. Name

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a. Loyalty
b. Image
c. Stretching
d. Awareness
e. Name

The title given to a product by

a. Loyalty b. Image c. Stretching d. Awareness e. Name The title
the company that makes it

a. Loyalty
b. Image
c. Stretching
d. Awareness
e. Name

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a. Loyalty
b. Image
c. Stretching
d. Awareness
e. Name

The ideas and beliefs people have about

a. Loyalty b. Image c. Stretching d. Awareness e. Name The ideas
a brand

a. Loyalty
b. Image
c. Stretching
d. Awareness
e. Name

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a. Loyalty
b. Image
c. Stretching
d. Awareness
e. Name

How familiar people are with a brand

a. Loyalty b. Image c. Stretching d. Awareness e. Name How familiar
(or its logo and slogan)

a. Loyalty
b. Image
c. Stretching
d. Awareness
e. Name

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a. Loyalty
b. Image
c. Stretching
d. Awareness
e. Name

Using an existing name on another type

a. Loyalty b. Image c. Stretching d. Awareness e. Name Using an
of product

a. Loyalty
b. Image
c. Stretching
d. Awareness
e. Name

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Test

Product

Test Product

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a. Launch
b. Lifecycle
c. Range
d. Placement
e. Endorsement

The use of a well-known person to

a. Launch b. Lifecycle c. Range d. Placement e. Endorsement The use
advertise products

a. Launch
b. Lifecycle
c. Range
d. Placement
e. Endorsement

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a. Launch
b. Lifecycle
c. Range
d. Placement
e. Endorsement

The introduction of a product to the

a. Launch b. Lifecycle c. Range d. Placement e. Endorsement The introduction
market

a. Launch
b. Lifecycle
c. Range
d. Placement
e. Endorsement

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a. Launch
b. Lifecycle
c. Range
d. Placement
e. Endorsement

When products are used in films or

a. Launch b. Lifecycle c. Range d. Placement e. Endorsement When products
TV programmes

a. Launch
b. Lifecycle
c. Range
d. Placement
e. Endorsement

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a. Launch
b. Lifecycle
c. Range
d. Placement
e. Endorsement

The length of time people continue to

a. Launch b. Lifecycle c. Range d. Placement e. Endorsement The length
buy a product

a. Launch
b. Lifecycle
c. Range
d. Placement
e. Endorsement

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a. Launch
b. Lifecycle
c. Range
d. Placement
e. Endorsement

Using an existing name on another type

a. Launch b. Lifecycle c. Range d. Placement e. Endorsement Using an
of product

a. Launch
b. Lifecycle
c. Range
d. Placement
e. Endorsement

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Test

Market

Test Market

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a. Leader
b. Research
c. Share
d. Challenger
e. Segment

The percentage of sales a company has

a.

a. Leader b. Research c. Share d. Challenger e. Segment The percentage
Leader
b. Research
c. Share
d. Challenger
e. Segment

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a. Leader
b. Research
c. Share
d. Challenger
e. Segment

The best-selling product or brand in a

a. Leader b. Research c. Share d. Challenger e. Segment The best-selling
market

a. Leader
b. Research
c. Share
d. Challenger
e. Segment

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a. Leader
b. Research
c. Share
d. Challenger
e. Segment

Customers of a similar age, income level

a. Leader b. Research c. Share d. Challenger e. Segment Customers of
or social group

a. Leader
b. Research
c. Share
d. Challenger
e. Segment

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a. Leader
b. Research
c. Share
d. Challenger
e. Segment

The second best-selling product or brand in

a. Leader b. Research c. Share d. Challenger e. Segment The second
a market.

a. Leader
b. Research
c. Share
d. Challenger
e. Segment

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a. Leader
b. Research
c. Share
d. Challenger
e. Segment

Information about what consumers want or need

a. Leader b. Research c. Share d. Challenger e. Segment Information about

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Test

Writing

Test Writing
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