Brand. Vocabulary

LOYALTY
The tendency to always buy a particular brand

IMAGE
The ideas and beliefs people have about a brand

STRETCHING
Using an existing name on another type of product

AWARENESS
How familiar people are with a brand (or its logo and slogan

NAME
The title given to a product by the company that makes it

Product
Vocabulary

LAUNCH
The introduction of a product to the market

LIFECYCLE
The length of time people continue to buy a product

RANGE
The set of products made by a company

PLACEMENT
When products are used in films or TV programmes

ENDORSEMENT
The use of a well-known person to advertise products

Market
Vocabulary

LEADER
The best-selling product or brand in a market

RESEARCH
Information about what consumers want or need

SHARE
The percentage of sales a company has

CHALLENGER
The second best-selling product or brand in a market.

SEGMENT
Customers of a similar age, income level or social group

Test
Brand

The tendency to always buy a particular brand
a. Loyalty
b. Image
c. Stretching
d. Awareness
e. Name
a. Loyalty
b. Image
c. Stretching
d. Awareness
e. Name

a. Loyalty
b. Image
c. Stretching
d. Awareness
e. Name
The title given to a product by the company that makes it
a. Loyalty
b. Image
c. Stretching
d. Awareness
e. Name

a. Loyalty
b. Image
c. Stretching
d. Awareness
e. Name
The ideas and beliefs people have about a brand
a. Loyalty
b. Image
c. Stretching
d. Awareness
e. Name

a. Loyalty
b. Image
c. Stretching
d. Awareness
e. Name
How familiar people are with a brand (or its logo and slogan)
a. Loyalty
b. Image
c. Stretching
d. Awareness
e. Name

a. Loyalty
b. Image
c. Stretching
d. Awareness
e. Name
Using an existing name on another type of product
a. Loyalty
b. Image
c. Stretching
d. Awareness
e. Name

Test
Product

a. Launch
b. Lifecycle
c. Range
d. Placement
e. Endorsement
The use of a well-known person to advertise products
a. Launch
b. Lifecycle
c. Range
d. Placement
e. Endorsement

a. Launch
b. Lifecycle
c. Range
d. Placement
e. Endorsement
The introduction of a product to the market
a. Launch
b. Lifecycle
c. Range
d. Placement
e. Endorsement

a. Launch
b. Lifecycle
c. Range
d. Placement
e. Endorsement
When products are used in films or TV programmes
a. Launch
b. Lifecycle
c. Range
d. Placement
e. Endorsement

a. Launch
b. Lifecycle
c. Range
d. Placement
e. Endorsement
The length of time people continue to buy a product
a. Launch
b. Lifecycle
c. Range
d. Placement
e. Endorsement

a. Launch
b. Lifecycle
c. Range
d. Placement
e. Endorsement
Using an existing name on another type of product
a. Launch
b. Lifecycle
c. Range
d. Placement
e. Endorsement

Test
Market

a. Leader
b. Research
c. Share
d. Challenger
e. Segment
The percentage of sales a company has
a. Leader
b. Research
c. Share
d. Challenger
e. Segment

a. Leader
b. Research
c. Share
d. Challenger
e. Segment
The best-selling product or brand in a market
a. Leader
b. Research
c. Share
d. Challenger
e. Segment

a. Leader
b. Research
c. Share
d. Challenger
e. Segment
Customers of a similar age, income level or social group
a. Leader
b. Research
c. Share
d. Challenger
e. Segment

a. Leader
b. Research
c. Share
d. Challenger
e. Segment
The second best-selling product or brand in a market.
a. Leader
b. Research
c. Share
d. Challenger
e. Segment

a. Leader
b. Research
c. Share
d. Challenger
e. Segment
Information about what consumers want or need

Test
Writing