The Art of Storytelling

We are ready to watch a movie for hours

Sometimes even for months

Or for years...

but at conferences and lectures can easily fall asleep in 10 minutes...

movies always have a thrilling plot that keeps you awake!

OUTCOME-1

OUTCOME-2

Think of your story as
a mystery story/ fiction

Be original!

Basic plots
of
storytelling
for your presentations

There are only 7 basic plots that are used in the movie

How to apply them in a presentation?

Plot 1.
The fight with a monster.
Example:
The Terminator

Your competitor has the role of a monster competitor ‘cause he’s rapidly gaining the market

The competitor is far more dangerous than you expected!

The threat is so serious that your business can't cope with it...

But, fortunately, you know several ways to deal with the monster!

Plot 2. Search
Example:
The Lord of the rings

Set a goal, the achievement of which is vital for your business

Your way to the goal can be long and difficult

You may face various difficulties

Tell us how you have overcome them to find your goal in the end!

Plot 3.
Journey of your heart
Example: Avatar

You have just been in a company where the new and super technologies are used

It would solve a lot of problems in your own company

You’ve realized it is time for change.
You have to decide how to apply new to old business

Plot 4. Comedy
Example: Freaky Friday

Aristotle:
Comedy is a story in which the characters suffer from a way wrongly chosen and mutual misunderstanding

Several groups work on the same project, in the process, there is a conflict

The conflict is growing and it can lead to serious consequences

An independent agent may specify their errors, and to define a common goal

Plot 5. Tragedy
An Example: Troy

Early success gave rise to dreams of doing big things...

However, the plans quickly get into ruins due to unforeseen obstacles

The obstacles become more and more irresistible

The last difficulty is so great that the company does not have enough strength to overcome it

Plot 6. Revival
Example: Snow White

The company decides to implement a new remuneration system

This leads to unexpected and unfortunate consequences

The employees are not satisfied with the innovation, the personnel outflow starts

The new leader is able to revive the company and restore the reputation of the best employer

Plot 7.
From rags to riches
Example: Pretty woman

A small company has a small but stable income

Suddenly the company invents a product that enjoys unexpected popularity

The company has to decide if they stay in the usual business or grow in a new direction

The company decided to attract investments for a new product release

WHICH PLOT IS YOURS?
TELL US YOUR STORY with ALLEGORY
Plot 1. The fight with a monster.
Example: The Terminator
Plot 7. From rags to riches
Example: Pretty woman
Plot 6. Revival
Example: Snow White
P
Plot 5. Tragedy
An Example: Troy
Plot 4. Comedy
Example: Freaky Friday
Plot 3. Journey of your heart
Example: Avatar
Plot 2. Search
Example: Lord of the rings

What is ESSENTIAL in YOUR story? Share…

Change just words…
…into the scheme of essential words

Character(s)=WHO?
girl boy animal man woman idea spirit machine thing plant company, etc.
Plot Structure Scenario
We NEED
A
HERO!
1

Setting=WHERE?
Plant village city mountains
forest arctic ocean desert
Time=WHEN?
Old/ancient
modern
Future
Plot Structure Scenario
2

Problem=WHAT?
In trouble:
Caught stealing
Told a lie
Saw or heard a secret
Lost something
Been captured
Under a spell or curse
Goes to forbidden place
Finds forbidden object
Has an enemy
Is undervalued
Is unrecognized
Causes jealousy
Forgets something
Broke something
Does not like something
Needs something
Needs to escape or hide
Needs to rescue someone
Needs to rescue something
Needs to prove worth
Plot Structure Scenario
3

Plot Structure Scenario
4
Inner Traits
Inner Traits That Cause Trouble:
Is greedy Dangerously curious
Doesn't follow advice Is lazy
Is pessimistic Is blindly in love
Is enraged & seeks revenge
Is naive & trusting Is clumsy
Is untrained Lacks confidence
Is foolish
WHAT KIND of PERSON?

Plot Structure Scenario
5

Plot Structure Scenario
6
Solution
Has a helper
Magical
Non-magical
Is rescued
Is transformed
gains skill
Finds magic
Helps himself:
changes
What/How
Changed?

Plot Structure Scenario
7-8
MORAL=IDEA