The Story of the Corporation

Слайд 2

The original staff of the McDonald's brothers hamburger restaurant.

 Ray Kroc took over

The original staff of the McDonald's brothers hamburger restaurant. Ray Kroc took
a small scale McD's and turned it into the global phenomenon it is today

Слайд 3

The first McDonald's, Des Plaines, Illinois, 1955 

The first McDonald's, Des Plaines, Illinois, 1955

Слайд 4

Japan

South
Africa

Moscow,
Russia

China

India

Romania

Japan South Africa Moscow, Russia China India Romania

Слайд 5

1948: Speedee service

1961: Golden Arches

Inspired by the iconic architectural arches flanking each

1948: Speedee service 1961: Golden Arches Inspired by the iconic architectural arches
restaurant, Jim Schindler designed the first iteration of the enduring Golden Arches logo

Tubby chef Speedee was designed by Richard and Maurice McDonald in 1948 to help communicate their 'Speedee Service System'

Слайд 6

The official McDonald's Corporation logo was designed by Heye & Partner GmbH

The official McDonald's Corporation logo was designed by Heye & Partner GmbH in 2003
in 2003

Слайд 7

Archy McDonald was used as a mascot in 1962

Archy McDonald was used as a mascot in 1962

Слайд 8

The original Ronald McDonald
vs.
Ronald McDonald today

The original Ronald McDonald vs. Ronald McDonald today
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