Types of business letters. Offer

Plan
1. Aim
2. Vocabulary
3. Structure
4. Examples

1. Aim
-Represent your company
- Give lists of goods and services your offer
SO,
The letter should be
-informative
- precise

2. Vocabulary
To introduce
To call attention to
Above mentioned goods
We produce
Our customers are
We are working for (teens, engineers…)
We are particularly interested in…
Further information
To require

3. Structure
3.1. Кратко представить компанию и ее продукцию.
3.2. Перечислить достоинства. Новшества. Отличие от др.
3.3. Описать сегмент рынка, с кот. работает компания
3.4. Конкретные предложения.
3.5. Готовность к сотрудничеству
3.6. Conclusion mark and signature block.

3.1 Общая информация
I am very pleased to introduce our company
I am writing to you to introduce our company
Our detailed catalogue will demonstrate
We are a company which imports tools for the industrial market

3.2 Достоинства, дополнительная информация
I especially call you attention to …
Besides the above mentioned goods our company also produces…

3.3 Сегмент, потребители
Our customers are small entrepreneurs
We deliver our goods on CIF terms.

3.4 Конкретные предложения
We take pleasure in sending you the…
We can give you a 5 per cent discount.
We are particularly interested in long term working relations with Russian retailers
In fact we are interested in license agreements only

3.5 Готовность к сотрудничеству
If there is any further information you require, please contact us.
We will be pleased to supply any further information you require.
Please do not hesitate to get in touch if you need any further information.

Example 1
Dear Ms. _______,
Are you looking for new ways to expand your business? We at Excel Media completely understand how important it is to keep expanding a business and how much fund does it require. We have been helping the businesses for a decade now in digital media. (Mention the business proposal that you have along with why you think it can work)
(Also, mention the plan in detail and how the proposal can make a huge difference) (Specify who will work with this new project and in what way that will affect the business)
If you are interested in the project it would be great if we could arrange a meeting and discuss about this new project in details. You can contact us at****** to set a meeting or for any other questions. Contact us to see how we can save you money and generate new business.
Sincerely,
Name