Welcome to NU CC Workshop

RECOMMENDATION (ADVICE)
STRUCTURE
ANALYSIS

OUTLINE
WHAT IS A STRUCTURE?
FRAMEWORKS
MECE
TYPES OF CASES
MARKET SEGMENTATION
PRACTICE

WHAT IS A STRUCTURE?
THE ARRANGEMENT OF AND RELATIONS BETWEEN THE PARTS OR ELEMENTS OF SOMETHING COMPLEX.
SOURCE: MERRIAM-WEBSTER DICTIONARY

WHY DO WE NEED TO STRUCT?
EFFICIENCY

FRAMEWORK
FRAME + WORK

5C’S OF MARKETING
MARKETING
CONTENT
COMPANY
COMPETITON
COLLABORATION
CUSTOMER

SWOT FRAMEWORK

MECE
MUTUALLY EXCLUSIVE & COLLECTIVELY EXHAUSTIVE
A PROBLEM THAT HAS NO OVERLAPS AND PRESENTED IN ITS ENTIRELY

5C’S OF MARKETING
MARKETING
CONTENT
COMPANY
COMPETITON
COLLABORATION
CUSTOMER

TYPES OF BUSINESS CASES
MARKET. COMPANY. PRODUCT.

TYPE OF CASE #2
MARKET SEGMENTATION
WHAT IS IT ABOUT?

MARKET SEGMENTATION
SEGMENTATION PARAMETERS
SEGMENTATION ATTRACTIVENESS
GEOGRAPHICAL
DEMOGRAPHICAL
PSYCHOGRAPHICAL
BEHAVIORAL
STRUCTURE (FRAMEWORK)

SEGMENTATION PARAMETERS
SEGMENTATION ATTRACTIVENESS
GEOGRAPHICAL
DEMOGRAPHICAL
PSYCHOGRAPHICAL
BEHAVIORAL
ANALYSIS
THE HARDEST PART OF THE SOLVING CASES (IMHO)
REGION
CLIMATE
POPULATION
GROWTH RATE
POPULATION
DENSITY
AGE
GENDER
EDUCATION
OCCUPATION
INCOME
VALUES
ATTITUDES
USAGE RATE
LIFESTYLE
PRICE SENSITIVITY
BRAND LOYALTY
SIZE
PROFITABILITY
SHARE
GROWTH TRENDS

SEGMENTATION PARAMETERS
SEGMENTATION ATTRACTIVENESS
GEOGRAPHICAL
DEMOGRAPHICAL
PSYCHOGRAPHICAL
BEHAVIORAL
RECOMMENDATION (ADVISE)
TARGET SEGMENT
SIZE
PROFITABILITY
SHARE
GROWTH TRENDS
SEGMENT X

QUESTIONS?

PRACTICE
CRACK THE CASE