Student sports club Senator

PLAN OF OUR PRESENTATION
FACTS ABOUT «SENATOR»
SEGMENTATION, TARGETING, POSITIONING
4 P’S OF MARKETING
COMPETITORS
PEST AND SWOT ANALYSES
CONCLUSION

FACTS
ABOUT
«SENATOR»

Was based on the RANEPA’s sub-faculty of Physical Education and Health and operates on the basis of the order of the Academy’s Rector
Was founded on 12 of June in 2013
TO START WITH…

In 2015 was awarded by organization «Вспорте» as «the best sport club in Moscow»
In 2016 won the 3rd place in the contest “The best sports club in Russia”
AWARDS

22 sports sections for students of the Academy
Approximately 9000 students as event participants
About 500 students as volunteers and event organizers
More than 100 people in student sports council
Nearly 5000 participants in the official group in VKontakte
Nearly 4000 followers on the official Instagram page
«SENATOR» AND NUMBERS

Annual events
Run of the RANEPA
Freshmen Cup
Festival of winter sports games
GTO Festival
Academiada
Championship of ASSC
«Спартакиада»:
Powerlifting (bench press)
Chess
Volleyball
Streetball
Table tennis
Swimming
Arm Wrestling
Badminton
Mini-football
Rector's Cup

STRUCTURE
Volunteers

Popularization of healthy lifestyle
STRATEGIC PLAN
To create competitive and modern model of student sport organization and become the best in Russia
Developing the club’s structure, where the main principle is a self-government of students
Holding events which encourage and motivate people to do sport
Creation a comfortable and accessible conditions for sports activities
MISSION
GOALS
VISION

SEGMENTATION
TARGETING
POSITIONING

SEGMENTATION
Moscow, RANEPA
OCCUPATION
Students
AGE
17-25
Active lifestyle position
GEOGRAPHIC
DEMOGRAPHIC
PSYCHOGRAPHIC

ТARGET AUDIENCE
1K
MEMBERS
200
MEMBERS
4.5K
MEMBERS
SPORTSMEN
VOLUNTEERS
FOLLOWERS

POSITIONING

We are sport, bringing up and physical development of young people in Presidential Academy.
HUNDREDS OF FACES
ONE SOUL
ONE TEAM

4 P’S OF
MARKETING
PROMOTION

Pure service
Brand name
Senator
Design
logo – lion,
colors - white and red
Opportunity to get a job
Links
3 LEVELS OF PRODUCT
Editorial line
print - roboto bold,
hashtags - #senatorsport
Features
Mascot - lion
Attributes
branded clothing, stickers, bracelets, trinkets
Experience, skills
Participation in festivals and forums
Educational practice

PRICE
«Senator» is non-profit organization and do not get money from its activity.
The main and only monetary resource – Academy’s funds.

PLACE
GEOGRAPHICAL POSITION
WEBSITE

PROMOTION
4.6K
followers
3.1K
followers
400
average
review
PUBLIC RELATIONS
Presentation to students of all faculties
Events with partners
Social media
SOCIAL MEDIA

PROMOTION
PERSONAL SELLING
DIRECT MARKETING
Mass mailing
Open Days
«First Step»

competitors

PEST ANALYSIS
T1
T3
O1
T2
O4
O3
O2
T4

SWOT ANALYSIS

CONCLUSION

THE PRESENTATION
HAS BEEN PREPARED BY:
SHIRYAEVA SASHA
KOLESINA KRISTINA
KIREENKOV IVAN
ELFIMOV KIRILL
SALIKOV KIRILL
MASAEV OLEG
SVITLIK SERGEI