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B R A N D B O O K
A wonderful serenity has
Brand logo
Delivery message
Brand design
Modern shape
A wonderful serenity has taken possession of my entire soul, like these sweet mornings
Modern brand modern implementation
Lead design team
Ferguso almantes

Brandbook table
of contents
A G E N D A
01. About brand
02. Brand strategy
03. Messages
04. Brand color
05. Brand typography
06. Target audience
07. Do and don’ts
08. Design process
09. Mood board
A wonderful serenity has taken possession of my entire soul, like these sweet mornings of spring which I enjoy with my whole heart.
Different with the other and using new trend design
A wonderful serenity has taken possession of my entire
Details

A B O U T B R A N D
Check
A wonderful serenity has taken possession of my entire soul, like these sweet mornings
A wonderful serenity has taken possession of my entire soul, like these sweet mornings of spring which I enjoy with my whole heart. I am alone, and feel the charm of existence in this spot, which was created for the bliss of souls like mine.
A wonderful serenity has taken possession of my entire soul, like these sweet mornings of spring which I enjoy with my whole heart.
Brand element
Let me introduce
our new brand

This is Brand
historycal
H I S T O R Y
A wonderful serenity has taken possession of my entire
Starting
A wonderful serenity has taken
Planning
A wonderful serenity has taken
Trusting
A wonderful serenity has taken possession of my entire soul, like these sweet mornings of spring which I enjoy with my whole heart. I am alone, and feel the charm of existence in this spot, which was created for the bliss of souls like mine.

B R A N D D E S I G N
Logo Process
A wonderful serenity has taken possession of my entire soul
www.yourwebsite.com

V I S I O N
A wonderful serenity has taken possession of my entire soul, like these sweet mornings of spring which I enjoy with my whole heart.
Message delivery
Message indicator
+78
A wonderful serenity has taken possession of my entire soul
Brand messages
Details
Easier to read and
good at delivering
messages

M I S S I O N S
Design best logo
for new trend
V I S I O N S
M I S S I O N S
A wonderful serenity has taken possession of my entire soul, like these sweet mornings of spring which I enjoy with my whole heart. I am alone, and feel the charm of existence in this spot, which was created for the bliss of souls like mine.
Build fresh and modern culture with visualization
Details
Description
A wonderful serenity has taken possession of my entire soul
Description
A wonderful serenity has taken possession of my entire soul
Information

Brand Strategy
S T R A T E G Y
A wonderful serenity has taken possession of my entire soul, like these sweet mornings of spring which I enjoy with my whole heart. I am alone, and feel the charm of existence in this spot, which was created for the bliss of souls like mine.
Great design
A wonderful serenity has taken
Side A
Description
Side B
Description
Performance A
Performance B
Combination

B R A N D C O L O R
Philosophy
Design Color
01
02
Frehs green
Old Green
R: 188
G: 231
B: 132
Color hex:
#BCE784
R: 93
G: 211
B: 158
Color hex:
#5DD39E
A wonderful serenity has taken possession of my entire soul, like these sweet mornings of spring which I enjoy with my whole heart.
Color use
A wonderful serenity has taken possession of my soul
Fresh
Green
|
|
New trend
|
Color pallete
|
Design

B R A N D C O L O R
Mono Color
Alternative
A wonderful serenity has taken possession of my entire soul, like these sweet mornings of spring which I enjoy with my whole heart. I am alone, and feel the charm of existence in this spot, which was created for the bliss of souls like mine.
www.yourwebsite.com
01
02
Dark theme color
White theme color

B R A N D T Y P E
Brand
Typography
A wonderful serenity has taken possession of my entire soul, like these sweet mornings of spring which I enjoy with my whole heart.
Aa
Heading
Lato
Aa
Bb
Cc
Dd
Ee
Ff
Gg
Hh
Ii
Jj
Kk
Ll
Mm
Nn
Oo
Pp
Qq
Rr
Ss
Tt
Uu
Vv
Ww
Xx
Yy
Zz
Aa
Body text
Open Sans
Aa
Bb
Cc
Dd
Ee
Ff
Gg
Hh
Ii
Jj
Kk
Ll
Mm
Nn
Oo
Pp
Qq
Rr
Ss
Tt
Uu
Vv
Ww
Xx
Yy
Zz
Right font for branding
Good font combination
Open source fonts

Brand Gridline
B R A N D G R I D
Rectangular gridline
Circular gridline
A wonderful serenity has taken possession of my entire soul, like these sweet mornings of spring which I enjoy with my whole heart. I am alone, and feel the charm of existence in this spot, which was created
Purpose use grind in brand design

Target Audience
A U D I E N C E
A wonderful serenity has taken possession of my entire soul, like these sweet mornings of spring which I enjoy with my whole heart.
Brand target
A wonderful serenity has taken possession best
Personal
Community
Community
A wonderful serenity has taken of soul

Logo Usage
D O A N D D O N T
A wonderful serenity
A wonderful serenity
A wonderful serenity
A wonderful serenity
Don’t do like this
A wonderful serenity
Do and dont
A wonderful serenity has taken possession of my entire soul
Note:
A wonderful serenity has taken possession of my entire soul
Good implementation
A wonderful serenity

Image Usage
I M A G E
S I M P L E
G R E E N C O L O R
U N I Q U E
F R E S H
M E A N I N G
H Q I M A G E
A wonderful serenity has taken possession of my entire soul, like these sweet mornings of spring which I enjoy with my whole heart. I am alone, and feel the charm of existence in this spot, which was created for the bliss of souls like mine.
I M A G E U S A G E
A wonderful serenity has taken possession of my entire soul, like these sweet mornings of spring which I enjoy with my whole heart. I am alone, and feel the charm of existence

Moodboard
R E S O U R C E
R: 0
G: 137
B: 250
Image use
A wonderful serenity has taken possession
A wonderful serenity has taken possession of my entire soul, like these sweet mornings of spring which I enjoy with my whole heart. I am alone, and feel
the charm of existence in this spot, which was created for the bliss of souls

Design Layout
L A Y O U T
A wonderful serenity has taken possession of my entire soul, like these sweet mornings
Vertical
A wonderful serenity has taken possession best
Horizontal
A wonderful serenity has taken possession best
x
y
Fluid design
A wonderful serenity
87%

M O C K U P
Brand design
implementation
A wonderful serenity has taken possession of my entire soul, like these sweet mornings of spring which I enjoy with my whole heart. I am alone, and feel the charm of existence in this spot, which was created for the bliss of souls like mine.
Description
A wonderful
Description
A wonderful
Details
Information

Image is important
for brand
I M A G E
A wonderful serenity has taken possession of my soul
www.yourwebsite.com

High quality image
represent your brand
R E S O U R C E
0
300
300 dpi
A wonderful serenity has taken possession of my entire soul, like these sweet mornings of spring which I enjoy with my whole heart.
Minimum resolution
Check quality for image resolution

R E S O U R C E
Logo Implementation
High quality image
A wonderful serenity has taken possession of my entire soul, like these sweet mornings of spring which I enjoy
www.yourwebsite.com
Medium quality image
A wonderful serenity has taken possession of my entire soul, like these sweet mornings of spring which I enjoy
www.yourwebsite.com

R E S O U R C E
Branding
documentation
A wonderful serenity has taken possession of my entire soul, like these sweet mornings of spring which I enjoy with my whole heart. I am alone, and feel the charm of existence in this spot, which was created for the bliss of souls like mine.
I am so happy, my dear friend, so absorbed in the exquisite sense of mere tranquil existence, that I neglect my talents.

Brand tone of
voice
T O N E V O I C E
Adult
A wonderful serenity has taken possession best
Experienced
A wonderful serenity has taken possession best
Fun person
A wonderful serenity has taken possession best
Professional
A wonderful serenity has taken possession best
Good voice
A wonderful serenity has taken possession best

Brand diagram &
infographic
A wonderful serenity has taken possession of my entire soul, like these sweet mornings of spring which I enjoy with my whole heart. I am alone, and feel
Details
Information

Logo Breakdown
B R E A K D O W N
+
+
+
+
Element 1
Element 2
Element 3
Element 4
Element 5
A wonderful serenity has taken possession of my entire soul, like these sweet mornings of spring which I enjoy with my whole heart. I am alone, and feel the charm of existence in this spot, which was created for the bliss of souls like mine. I am so happy, my dear friend, so absorbed in the exquisite sense of mere tranquil existence, that I neglect my talents.

Logo Process
P R O C E S S
Inspiration
A wonderful serenity has taken possession best
Research
A wonderful serenity has taken possession best
Connecting
A wonderful serenity has taken possession best
Timing
A wonderful serenity has taken possession best
Delivery
A wonderful serenity has taken possession best

Structural
H I E R A R C H Y
Description
A wonderful serenity
A wonderful serenity has taken of my entire soul, like these
Description
A wonderful serenity
A wonderful serenity has taken of my entire soul, like these
Description
A wonderful serenity
A wonderful serenity has taken of my entire soul, like these
Description
A wonderful serenity
A wonderful serenity has taken of my entire soul, like these
First data
A wonderful serenity has taken possession best
Second data
A wonderful serenity has taken possession best
Finalization
A wonderful serenity has taken possession best

U S A M A P
USA Result
Small data
A wonderful serenity has taken possession of my entire soul
Medium data
A wonderful serenity has taken possession of my entire soul
A wonderful serenity has taken possession of my entire soul, like these sweet mornings of spring which I enjoy with my whole heart.
-12%
+16%
Small data
A wonderful serenity has taken
Small data
A wonderful serenity has taken