Содержание

Слайд 2

B R A N D B O O K

A wonderful serenity has

Brand

B R A N D B O O K A wonderful serenity
logo

Delivery message

Brand design

Modern shape

A wonderful serenity has taken possession of my entire soul, like these sweet mornings

Modern brand modern implementation

Lead design team

Ferguso almantes

Слайд 3

Brandbook table
of contents

A G E N D A

01. About brand

02. Brand strategy

03.

Brandbook table of contents A G E N D A 01. About
Messages

04. Brand color

05. Brand typography

06. Target audience

07. Do and don’ts

08. Design process

09. Mood board

A wonderful serenity has taken possession of my entire soul, like these sweet mornings of spring which I enjoy with my whole heart.

Different with the other and using new trend design

A wonderful serenity has taken possession of my entire

Details

Слайд 4

A B O U T B R A N D

Check

A wonderful serenity

A B O U T B R A N D Check A
has taken possession of my entire soul, like these sweet mornings

A wonderful serenity has taken possession of my entire soul, like these sweet mornings of spring which I enjoy with my whole heart. I am alone, and feel the charm of existence in this spot, which was created for the bliss of souls like mine.

A wonderful serenity has taken possession of my entire soul, like these sweet mornings of spring which I enjoy with my whole heart.

Brand element

Let me introduce
our new brand

Слайд 5

This is Brand
historycal

H I S T O R Y

A wonderful serenity has

This is Brand historycal H I S T O R Y A
taken possession of my entire

Starting

A wonderful serenity has taken

Planning

A wonderful serenity has taken

Trusting

A wonderful serenity has taken possession of my entire soul, like these sweet mornings of spring which I enjoy with my whole heart. I am alone, and feel the charm of existence in this spot, which was created for the bliss of souls like mine.

Слайд 6

B R A N D D E S I G N

Logo Process

A

B R A N D D E S I G N Logo
wonderful serenity has taken possession of my entire soul

www.yourwebsite.com

Слайд 7

V I S I O N

A wonderful serenity has taken possession of

V I S I O N A wonderful serenity has taken possession
my entire soul, like these sweet mornings of spring which I enjoy with my whole heart.

Message delivery

Message indicator

+78

A wonderful serenity has taken possession of my entire soul

Brand messages

Details

Easier to read and
good at delivering
messages

Слайд 8

M I S S I O N S

Design best logo
for new trend

M I S S I O N S Design best logo for

V I S I O N S

M I S S I O N S

A wonderful serenity has taken possession of my entire soul, like these sweet mornings of spring which I enjoy with my whole heart. I am alone, and feel the charm of existence in this spot, which was created for the bliss of souls like mine.

Build fresh and modern culture with visualization

Details

Description

A wonderful serenity has taken possession of my entire soul

Description

A wonderful serenity has taken possession of my entire soul

Information

Слайд 9

Brand Strategy

S T R A T E G Y

A wonderful serenity has

Brand Strategy S T R A T E G Y A wonderful
taken possession of my entire soul, like these sweet mornings of spring which I enjoy with my whole heart. I am alone, and feel the charm of existence in this spot, which was created for the bliss of souls like mine.

Great design

A wonderful serenity has taken

Side A

Description

Side B

Description

Performance A

Performance B

Combination

Слайд 10

B R A N D C O L O R

Philosophy
Design Color

01

02

Frehs

B R A N D C O L O R Philosophy Design
green

Old Green

R: 188

G: 231

B: 132

Color hex:

#BCE784

R: 93

G: 211

B: 158

Color hex:

#5DD39E

A wonderful serenity has taken possession of my entire soul, like these sweet mornings of spring which I enjoy with my whole heart.

Color use

A wonderful serenity has taken possession of my soul

Fresh

Green

|

|

New trend

|

Color pallete

|

Design

Слайд 11

B R A N D C O L O R

Mono Color
Alternative

A wonderful

B R A N D C O L O R Mono Color
serenity has taken possession of my entire soul, like these sweet mornings of spring which I enjoy with my whole heart. I am alone, and feel the charm of existence in this spot, which was created for the bliss of souls like mine.

www.yourwebsite.com

01

02

Dark theme color

White theme color

Слайд 12

B R A N D T Y P E

Brand
Typography

A wonderful serenity has

B R A N D T Y P E Brand Typography A
taken possession of my entire soul, like these sweet mornings of spring which I enjoy with my whole heart.

Aa

Heading

Lato

Aa

Bb

Cc

Dd

Ee

Ff

Gg

Hh

Ii

Jj

Kk

Ll

Mm

Nn

Oo

Pp

Qq

Rr

Ss

Tt

Uu

Vv

Ww

Xx

Yy

Zz

Aa

Body text

Open Sans

Aa

Bb

Cc

Dd

Ee

Ff

Gg

Hh

Ii

Jj

Kk

Ll

Mm

Nn

Oo

Pp

Qq

Rr

Ss

Tt

Uu

Vv

Ww

Xx

Yy

Zz

Right font for branding

Good font combination

Open source fonts

Слайд 13

Brand Gridline

B R A N D G R I D

Rectangular gridline

Circular gridline

A

Brand Gridline B R A N D G R I D Rectangular
wonderful serenity has taken possession of my entire soul, like these sweet mornings of spring which I enjoy with my whole heart. I am alone, and feel the charm of existence in this spot, which was created

Purpose use grind in brand design

Слайд 14

Target Audience

A U D I E N C E

A wonderful serenity has

Target Audience A U D I E N C E A wonderful
taken possession of my entire soul, like these sweet mornings of spring which I enjoy with my whole heart.

Brand target

A wonderful serenity has taken possession best

Personal

Community

Community

A wonderful serenity has taken of soul

Слайд 15

Logo Usage

D O A N D D O N T

A wonderful

Logo Usage D O A N D D O N T A
serenity

A wonderful serenity

A wonderful serenity

A wonderful serenity

Don’t do like this

A wonderful serenity

Do and dont

A wonderful serenity has taken possession of my entire soul

Note:

A wonderful serenity has taken possession of my entire soul

Good implementation

A wonderful serenity

Слайд 16

Image Usage

I M A G E

S I M P L E

G R

Image Usage I M A G E S I M P L
E E N C O L O R

U N I Q U E

F R E S H

M E A N I N G

H Q I M A G E

A wonderful serenity has taken possession of my entire soul, like these sweet mornings of spring which I enjoy with my whole heart. I am alone, and feel the charm of existence in this spot, which was created for the bliss of souls like mine.

I M A G E U S A G E

A wonderful serenity has taken possession of my entire soul, like these sweet mornings of spring which I enjoy with my whole heart. I am alone, and feel the charm of existence

Слайд 17

Moodboard

R E S O U R C E

R: 0

G: 137

B: 250

Image use

A

Moodboard R E S O U R C E R: 0 G:
wonderful serenity has taken possession

A wonderful serenity has taken possession of my entire soul, like these sweet mornings of spring which I enjoy with my whole heart. I am alone, and feel
the charm of existence in this spot, which was created for the bliss of souls

Слайд 18

Design Layout

L A Y O U T

A wonderful serenity has taken possession

Design Layout L A Y O U T A wonderful serenity has
of my entire soul, like these sweet mornings

Vertical

A wonderful serenity has taken possession best

Horizontal

A wonderful serenity has taken possession best

x

y

Fluid design

A wonderful serenity

87%

Слайд 19

M O C K U P

Brand design
implementation

A wonderful serenity has taken

M O C K U P Brand design implementation A wonderful serenity
possession of my entire soul, like these sweet mornings of spring which I enjoy with my whole heart. I am alone, and feel the charm of existence in this spot, which was created for the bliss of souls like mine.

Description

A wonderful

Description

A wonderful

Details

Information

Слайд 20

Image is important
for brand

I M A G E

A wonderful serenity has taken

Image is important for brand I M A G E A wonderful
possession of my soul

www.yourwebsite.com

Слайд 21

High quality image
represent your brand

R E S O U R C E

0

300

300

High quality image represent your brand R E S O U R
dpi

A wonderful serenity has taken possession of my entire soul, like these sweet mornings of spring which I enjoy with my whole heart.

Minimum resolution

Check quality for image resolution

Слайд 22

R E S O U R C E

Logo Implementation

High quality image

A wonderful

R E S O U R C E Logo Implementation High quality
serenity has taken possession of my entire soul, like these sweet mornings of spring which I enjoy

www.yourwebsite.com

Medium quality image

A wonderful serenity has taken possession of my entire soul, like these sweet mornings of spring which I enjoy

www.yourwebsite.com

Слайд 23

R E S O U R C E

Branding
documentation

A wonderful serenity has taken

R E S O U R C E Branding documentation A wonderful
possession of my entire soul, like these sweet mornings of spring which I enjoy with my whole heart. I am alone, and feel the charm of existence in this spot, which was created for the bliss of souls like mine.
I am so happy, my dear friend, so absorbed in the exquisite sense of mere tranquil existence, that I neglect my talents.

Слайд 24

Brand tone of
voice

T O N E V O I C E

Adult

A wonderful

Brand tone of voice T O N E V O I C
serenity has taken possession best

Experienced

A wonderful serenity has taken possession best

Fun person

A wonderful serenity has taken possession best

Professional

A wonderful serenity has taken possession best

Good voice

A wonderful serenity has taken possession best

Слайд 25

Brand diagram &
infographic

A wonderful serenity has taken possession of my entire soul,

Brand diagram & infographic A wonderful serenity has taken possession of my
like these sweet mornings of spring which I enjoy with my whole heart. I am alone, and feel

Details

Information

Слайд 26

Logo Breakdown

B R E A K D O W N

+

+

+

+

Element 1

Element 2

Element

Logo Breakdown B R E A K D O W N +
3

Element 4

Element 5

A wonderful serenity has taken possession of my entire soul, like these sweet mornings of spring which I enjoy with my whole heart. I am alone, and feel the charm of existence in this spot, which was created for the bliss of souls like mine. I am so happy, my dear friend, so absorbed in the exquisite sense of mere tranquil existence, that I neglect my talents.

Слайд 27

Logo Process

P R O C E S S

Inspiration

A wonderful serenity has taken

Logo Process P R O C E S S Inspiration A wonderful
possession best

Research

A wonderful serenity has taken possession best

Connecting

A wonderful serenity has taken possession best

Timing

A wonderful serenity has taken possession best

Delivery

A wonderful serenity has taken possession best

Слайд 28

Structural

H I E R A R C H Y

Description

A wonderful serenity

A wonderful

Structural H I E R A R C H Y Description A
serenity has taken of my entire soul, like these

Description

A wonderful serenity

A wonderful serenity has taken of my entire soul, like these

Description

A wonderful serenity

A wonderful serenity has taken of my entire soul, like these

Description

A wonderful serenity

A wonderful serenity has taken of my entire soul, like these

First data

A wonderful serenity has taken possession best

Second data

A wonderful serenity has taken possession best

Finalization

A wonderful serenity has taken possession best

Слайд 29

U S A M A P

USA Result

Small data

A wonderful serenity has taken

U S A M A P USA Result Small data A wonderful
possession of my entire soul

Medium data

A wonderful serenity has taken possession of my entire soul

A wonderful serenity has taken possession of my entire soul, like these sweet mornings of spring which I enjoy with my whole heart.

-12%

+16%

Small data

A wonderful serenity has taken

Small data

A wonderful serenity has taken

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