Construction market 2009: in search of new niches. Diversification of product and marketing risks.

Content

How managed the manufacturers and distributors of construction materials on the markets that demonstrated the most negative downfall indexes to readjust

How managed to readjust …
the manufacturers of metal products

How managed to readjust …
the manufacturers of concrete, cement

How managed to readjust …
the suppliers of construction materials, equipments, serving the sector of commercial construction (profiled sheeting , sandwich-panels, roofing and façade materials)

How managed to readjust …
the suppliers of construction materials, equipments, serving the sector of commercial construction (fast-track buildings , industrial flooring)

How managed to readjust …
the suppliers of construction materials, equipments, serving the sector of commercial construction (air conditioning and ventilation)

How did manage to readjust …
the construction companies working in the residential segment of
(multi-storey) building

How did manage to readjust …
construction companies working in commercial construction segments

“Victims“ product innovations

Product innovations …
of the manufacturers of metal products
Output in sectional iron and
shape steel-rolled stock.
Expanding the range of
production due to the smooth
reinforcing bars and
reinforcing bars of
periodic profile
on thermo strengthening
technology, that provides
higher resistance to rupture
and better production
weldability in comparison with
alloyed steel furniture
(“Makeyevka
Metallurgical Plant”).

Product innovations …
of the manufacturers of concrete and cement
Not innovation but nevertheless:
American scientists
determined the structure of
cured cement, that will allow
better model of concrete, more
qualitative cement, and its
production will become less
harmful.
Not innovation but nevertheless:
building cement plant
(Altkom the Crimea) intends to
use non-waste production
technology, it will only work on
secondary and tertiary warm.
Ukrainian engineers
calculate the specific rate
consumption of energy, wherein
the plant will have minimum rate
of costs for ton of clinker
production in Ukraine
Not innovation but
nevertheless: construction of the
coal branch on the plant
(Dyckerhoff) to transfer the
production for coal and other
alternative sources use.

Product innovations …
of the suppliers of construction materials, equipments,
serving the sector of commercial construction (air conditioning and ventilation)
Floor mobile air
conditioning (Daikin)
Household waters
heater (ROTEX)
Heat Pump (used for
modernization of
houses that do not
meet standard
energy-efficient
house or house with
low energy
consumption
(ROTEX)

Product innovations …
of the construction companies working in the residential segment of (multi-storey) building and commercial construction
Lease with an option to
buy
Starting by developers
their own credit
programs

Dynamics of residential, industrial and infrastructural objects construction and reconstruction (2009/2008)
* Considered the objects that have been finished construction in researched period