Magneti Marelli. Mopar

Март 12, 2021

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Magneti Marelli. Mopar

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2. Can you explain the business opportunity in the Aftermarket?
3. Which are the most important critical factors to compete in this market?
4. And which assets do the two firms need to join?
5. Which kind of brand strategy or secondary associations can they leverage to perform?
6. What can be the suggested Brand Marketing Programmes required in order to fulfill the strategy?
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Слайд 2

Can you explain the business opportunity in the Aftermarket?

Can you explain the business opportunity in the Aftermarket?

Слайд 3

Which are the most important critical factors to compete in this market?

Which are the most important critical factors to compete in this market?

Слайд 4

And which assets do the two firms need to join?

And which assets do the two firms need to join?

Слайд 5

Which kind of brand strategy or secondary associations can they leverage to

perform?

Слайд 6

What can be the suggested Brand Marketing Programmes required in order to

fulfill the strategy?