Тесла

Industry Analysis
Tesla’s success as an innovative manufacturer of electric vehicles is partly based on its strategies that tackle the external factors in the automotive industry environment.

Tesla Motors, Inc.’s Five Forces Analysis
Competitive rivalry or competition (strong force)
Bargaining power of buyers or customers (moderate force)
Bargaining power of suppliers (moderate force)
Threat of substitutes or substitution (moderate force)
Threat of new entrants or new entry (weak force)

Bargaining Power of Tesla’s Customers/Buyers
Low switching costs (strong force)
Moderate substitute availability (moderate force)
Low volume of purchases (weak force)

Bargaining Power of Tesla’s Suppliers
Moderate forward integration (moderate force)
Moderate size of suppliers (moderate force)
Moderate supply (moderate force)

Threat of Substitutes or Substitution
Low switching costs (strong force)
Moderate substitute availability (moderate force)
Moderate performance of substitutes (moderate force)

Threat of New Entrants or New Entry
High cost of brand development (weak force)
High cost of doing business (weak force)
High economies of scale (weak force)

Fundamental Ways Tesla is Disrupting the Automotive Industry:
B2C
Personalization
Quality QA and R&D
Open Source Technology
PRICE:

Competitive Advantage that are Using the Company
Keeping factories running at full tilt
Satisfying dealers
Reusing parts from other cars
Branding
Unions
Cannibalizing existing products
No bureaucratic inertia

Diversification Strategy
Tesla applies diversification, but only as a minimally significant intensive growth strategy. For example, Tesla aims to create new stationary battery products for a variety of non-automotive applications. Tesla focuses most of its efforts on market penetration and product development to grow its automotive business.