CRISP CARDBOARD Your Subtitle Goes Here

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International marketing-the marketing of goods and services in two or more countries.

International marketing-the marketing of goods and services in two or more countries.

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Indirect export
Exportes use an intermediary, such as an export agent, to deal

Indirect export Exportes use an intermediary, such as an export agent, to
with buyers in the overseas market.
Direct export
Companies handle their own exports, for example by setting up overseas offices.

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Licensing
Companies sell the rights to use a manufacturing process, trademark or patent

Licensing Companies sell the rights to use a manufacturing process, trademark or
for a fee or royalty.

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Joint ventures
Two companies, for example an overseas firm and a local one,

Joint ventures Two companies, for example an overseas firm and a local
may work together to develop a particular market.
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