Слайд 2International marketing-the marketing of goods and services in two or more countries.
![International marketing-the marketing of goods and services in two or more countries.](/_ipx/f_webp&q_80&fit_contain&s_1440x1080/imagesDir/jpg/481442/slide-1.jpg)
Слайд 3
Indirect export
Exportes use an intermediary, such as an export agent, to deal
![Indirect export Exportes use an intermediary, such as an export agent, to](/_ipx/f_webp&q_80&fit_contain&s_1440x1080/imagesDir/jpg/481442/slide-2.jpg)
with buyers in the overseas market.
Direct export
Companies handle their own exports, for example by setting up overseas offices.
Слайд 4Licensing
Companies sell the rights to use a manufacturing process, trademark or patent
![Licensing Companies sell the rights to use a manufacturing process, trademark or](/_ipx/f_webp&q_80&fit_contain&s_1440x1080/imagesDir/jpg/481442/slide-3.jpg)
for a fee or royalty.
Слайд 5Joint ventures
Two companies, for example an overseas firm and a local one,
![Joint ventures Two companies, for example an overseas firm and a local](/_ipx/f_webp&q_80&fit_contain&s_1440x1080/imagesDir/jpg/481442/slide-4.jpg)
may work together to develop a particular market.