CRISP CARDBOARD Your Subtitle Goes Here

International marketing-the marketing of goods and services in two or more countries.

Indirect export
Exportes use an intermediary, such as an export agent, to deal with buyers in the overseas market.
Direct export
Companies handle their own exports, for example by setting up overseas offices.

Licensing
Companies sell the rights to use a manufacturing process, trademark or patent for a fee or royalty.

Joint ventures
Two companies, for example an overseas firm and a local one, may work together to develop a particular market.