Слайд 2What is spam?
spam is a mass mailing to a large number of
![What is spam? spam is a mass mailing to a large number](/_ipx/f_webp&q_80&fit_contain&s_1440x1080/imagesDir/jpg/1059379/slide-1.jpg)
addresses containing advertising or commercial offers
Слайд 3The advent of spam, how it all began
The term Spam itself comes
![The advent of spam, how it all began The term Spam itself](/_ipx/f_webp&q_80&fit_contain&s_1440x1080/imagesDir/jpg/1059379/slide-2.jpg)
from the over-advertising of canned meat products left unused by USA soldiers after the end of world war II.
Слайд 6Forums, message boards, websites, blogs
![Forums, message boards, websites, blogs](/_ipx/f_webp&q_80&fit_contain&s_1440x1080/imagesDir/jpg/1059379/slide-5.jpg)
Слайд 9Type of spam:
product advertising
computer virus
site promotion
information collection
![Type of spam: product advertising computer virus site promotion information collection](/_ipx/f_webp&q_80&fit_contain&s_1440x1080/imagesDir/jpg/1059379/slide-8.jpg)
Слайд 10distributors of spam are called "spammers".
![distributors of spam are called "spammers".](/_ipx/f_webp&q_80&fit_contain&s_1440x1080/imagesDir/jpg/1059379/slide-9.jpg)
Слайд 11Spam e-mai
The most profitable place for spammers, where they send streams of
![Spam e-mai The most profitable place for spammers, where they send streams](/_ipx/f_webp&q_80&fit_contain&s_1440x1080/imagesDir/jpg/1059379/slide-10.jpg)
unwanted messages, are e-mail addresses, because in this way they cover a huge number of people.
Слайд 12ADVERTISING IN NEWSPAPERS AND MAGAZINES
![ADVERTISING IN NEWSPAPERS AND MAGAZINES](/_ipx/f_webp&q_80&fit_contain&s_1440x1080/imagesDir/jpg/1059379/slide-11.jpg)
Слайд 13Types of Newspapers and magazines
To make print advertising really effective, you need
![Types of Newspapers and magazines To make print advertising really effective, you](/_ipx/f_webp&q_80&fit_contain&s_1440x1080/imagesDir/jpg/1059379/slide-12.jpg)
to clearly define the type of Newspapers and / or magazines where you will give your ads.
Слайд 14Types of Newspapers
Geography of distribution of the newspaper are:
Local
Regional
National
Transnational
![Types of Newspapers Geography of distribution of the newspaper are: Local Regional National Transnational](/_ipx/f_webp&q_80&fit_contain&s_1440x1080/imagesDir/jpg/1059379/slide-13.jpg)
Слайд 15Taking into account the readership of the newspaper are:
Popular
Specialized
![Taking into account the readership of the newspaper are: Popular Specialized](/_ipx/f_webp&q_80&fit_contain&s_1440x1080/imagesDir/jpg/1059379/slide-14.jpg)
Слайд 16The following Newspapers are distinguished by their content:
Informational
Promotional
![The following Newspapers are distinguished by their content: Informational Promotional](/_ipx/f_webp&q_80&fit_contain&s_1440x1080/imagesDir/jpg/1059379/slide-15.jpg)
Слайд 17The circulation of the newspaper are:
Low-circulation
Multi-edition
![The circulation of the newspaper are: Low-circulation Multi-edition](/_ipx/f_webp&q_80&fit_contain&s_1440x1080/imagesDir/jpg/1059379/slide-16.jpg)
Слайд 18According to the frequency of the newspaper are:
Daily
Weekly.
![According to the frequency of the newspaper are: Daily Weekly.](/_ipx/f_webp&q_80&fit_contain&s_1440x1080/imagesDir/jpg/1059379/slide-17.jpg)
Слайд 19Types of advertising in Newspapers and magazines
Natural advertising
Traditional advertising
Coupon ads
![Types of advertising in Newspapers and magazines Natural advertising Traditional advertising Coupon ads](/_ipx/f_webp&q_80&fit_contain&s_1440x1080/imagesDir/jpg/1059379/slide-18.jpg)
Слайд 20According to the frequency of the newspaper are:
Classified advertising
Lower case advertising
Modular advertising
![According to the frequency of the newspaper are: Classified advertising Lower case advertising Modular advertising](/_ipx/f_webp&q_80&fit_contain&s_1440x1080/imagesDir/jpg/1059379/slide-19.jpg)