Advertisement 8th Form (1)

Table of Contents
Definition
History of Advertising
Kinds of Advertising
The Purpose of Advertising
What makes a good advertising?

Definition
Advertising - is the act of making a product, a service, a job vacancy, an event publicly known.
It may be spread by:
☞mass media, radio and television;
☞outside exposition (posters, signs, city lights);
☞direct mail, souvenirs (notebooks, calendars);
☞in transport;
☞in catalogues.

History of Advertising

The word “advertising” comes from Latin “to speak in a loud voice”.
Probably the oldest advertisement was found in the excavations of the ancient Egyptian town of Memphis. It says: "I, Rhinos from Cyprus, live here. Gods gave me the gift of the true telling of dreams." This advertisement is 2,500 years old.
The first newspaper in the world that put in an advertisement was a hand-written Roman newspaper "Daily Happenings". It contained announcements of meetings, births, and marriages in the noble families of Rome.
In Middle Ages outdoor advertising was street signs. For example, under the entrance to bakery one could see a picture of bread.

A short chronology

Kinds of Advertising

Commercial (economic) advertising
☞ The aim is to sell a product or service to a customer and to make a profit.

Social advertising
☞ The aim is an achievement of charitable and other generally useful goals. For example, healthy lifestyle, environmental pollution, help sick children and poor people.

Political advertising
☞ The aim is to persuade voters
and to win elections.

The Purpose of Advertising
client solicitation,
to convince customers that the company products are the best,
to enhance the image of the company,
to point out and create a need for products or services,
to demonstrate new uses for established products,
to announce new products,
to draw customers to the business, and to hold existing customers.

What makes a good advertising?
✔ Attractive headline.
✔ The first few lines are interesting and engaging.
✔ The advertisement should have an eye-catching graphic that is related to what is being sold.
✔ Sentences are short, simple and to the point.
✔ No words that are difficult to understand.
✔ Points are made using as few words as
possible.