Fonterra Co-operative Group Limited

FONTERRA CO-OPERATIVE GROUP LIMITED IS A NEW ZEALAND MULTINATIONAL DAIRY CO-OPERATIVE OWNED BY AROUND 10,500 NEW ZEALAND FARMERS. FONTERRA IS THE WORLD'S LEADING EXPORTER OF DAIRY PRODUCTS, RESPONSIBLE FOR MORE THAN A THIRD OF INTERNATIONAL DAIRY TRADE AND ONE OF THE TOP SIX DAIRY COMPANIES IN THE WORLD BY TURNOVER.

HOW FONTERRA LISTENS TO ITS CUSTOMERS
FONTERRA MAKE REGULAR CUSTOMER SURVEY WHICH PROVIDES FONTERRA WITH THE VOICE OF THE CUSTOMER.
IT OFFERS CUSTOMERS THE OPPORTUNITY TO PROVIDE THEIR OPINION ON COMPANY’S PRODUCTS AND SERVICES.
THIS ENABLES TO IDENTIFY AREAS FOR IMPROVEMENT AND WHERE TO FOCUS RESOURCES.

WHAT IS THE IMPACT OF THE SURVEY?
CUSTOMER EXPECTATIONS
PRODUCT IMPROVEMEMNT