Market segmentation

Февраль 11, 2021

Главная
Разное
Market segmentation

Содержание

2. Mass marketing Seeing the market as a whole, no sub-groups Burger king Although changes in religion
3. Consumer profiles Age Gender Income Social group E.g. Playstation sponsors football
4. Positioning Market or position maps E.g. cars in different niches in the market High price-low price
5. Unique selling propositions A lot of money on design and branding Stand out from the competitors
7. Скачать презентацию

Слайд 2

Mass marketing
Seeing the market as a whole, no sub-groups
Burger king
Although changes in

Mass marketing Seeing the market as a whole, no sub-groups Burger king

religion need marketing adjustments

Слайд 3

Consumer profiles
Age
Gender
Income
Social group
E.g. Playstation sponsors football

Consumer profiles Age Gender Income Social group E.g. Playstation sponsors football

Слайд 4

Positioning
Market or position maps
E.g. cars in different niches in the market
High price-low

Positioning Market or position maps E.g. cars in different niches in the

price
Premium image-budget image
Find gaps

Слайд 5

Unique selling propositions
A lot of money on design and branding
Stand out from

Unique selling propositions A lot of money on design and branding Stand

the competitors
Dyson example