Mountain Dew

Mountain Dew is a carbonated soft drink. The original formula was invented in the 1940s by Tennessee beverage bottlers Barney and Ally Hartman. In its primary market of the United States, the ingredient composition of Mountain Dew is listed as: "carbonated water, High-fructose corn syrup (in much of the U.S.), concentrated orange juice, citric acid and flowers.

The first sketches of the original Mountain Dew bottle labels were devised in 1948 by John Brichetto, and the representation on product packaging has changed at multiple points in the history of the beverage. As you can see, nowadays it’s very different and eye-catching.

Advertising
Our drink apeal to young people. That’s why we advertise our drink in modern culture: films, TV games and sports translations. Our product focuses on energetic and positive people.

Also, we have a huge number of special promotions: it’s Grenn Label Art, Gaming, Sound and Doritos Quests. Each of that promotions have their own MD-audience. It’s a very interesting events and gather a lot of people.