Summerschool practical

Содержание

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Who am I?

Study of Social; Theoretical and Empirical Psychology, Heidelberg
PhD Utrecht University/ICS

Who am I? Study of Social; Theoretical and Empirical Psychology, Heidelberg PhD
(1995): Should auld Acquaintances be forgot? – Personal Networks before and after the political turn in the former GDR
1996/1997: Chair Empirical Sociology, Aken/Germany
1998 -2006: Postdoc/KNAW fellow UU, later associate professor Vidi project
2007: Chair: Sociological determinants of pro-social behaviour (UU)
2012: Chair: Sociology of Social Capital (UU)
2015: Chair: Sociology, Social Inequality and labor market (UvA)

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Research interests/ ongoing projects

Influences of contextual (institutional, neighborhood etc) conditions on creation of

Research interests/ ongoing projects Influences of contextual (institutional, neighborhood etc) conditions on
networks, social capital and community
Failure of community: social cleavages, limits of functioning
Consequences of community: health, Peerby
three papers I work on at this moment:
Contextualizing ‘broken windows’
Changes of resources and networks through one’s life
Peerby: online networks and exchanges in neighhborhods

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Two questions:

From time to time we discuss personal matters with other people.

Two questions: From time to time we discuss personal matters with other
How many people do you have in your personal network, who are important for this? – With whom did you discuss personal matters during the last 6 months?
Estimate the size of your total network. That is, all people who you know and who know you.

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Why study friendship & size of networks?
Consequences
Loneliness/ social isolation
Well-being
Social support
Information
Social influence

Why study friendship & size of networks? Consequences Loneliness/ social isolation Well-being

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“To speak of social life is to speak of the association between

“To speak of social life is to speak of the association between
people – their associating in work and in play, in love and in war, to trade or to worship, to help or to hinder. It is in the social relations men establish that their interests find expression and their desires become realized.”
Peter M. Blau
Exchange and Power in Social Life, 1964

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Topics and issues - morning -

1. How to measure people’s network?
2. How

Topics and issues - morning - 1. How to measure people’s network?
large are personal networks?
3. What explains individual variation?
4. Size and connectivity
5. Practical assignment

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Topics and issues, - afternoon -

1. Theories about urban life and community

Topics and issues, - afternoon - 1. Theories about urban life and
– on the emergence of social and physical disorder:
collective efficacy
broken windows
2. Does the internet change our social relationships?

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Topics and issues, morning session

1. How to measure people’s network?
2. How

Topics and issues, morning session 1. How to measure people’s network? 2.
large are personal networks?
3. What explains individual variation?
4. Practical assignment

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C

Personal networks

Size, degree
Density
Centrality
Resources

C Personal networks Size, degree Density Centrality Resources

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Social Network Data Collection: four key dimensions (1)

(1) Tie strength
Emotional closeness

Social Network Data Collection: four key dimensions (1) (1) Tie strength Emotional
Contact frequency
Reciprocity
Strong ties:
Spouse
Friends
Family members
Weaker ties:
Acquaintances
Neighbors, co-workers, family members, etc.

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(2) Direct or indirect ties? (beyond direct personal network)
My friends may know

(2) Direct or indirect ties? (beyond direct personal network) My friends may
people I don’t know myself..
What happens if you exclude the indirect ties?
Cf. Small world literature (high clustering + short path length, ~ 6 degrees)

Social Network Data Collection: four key dimensions (2)

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Intermezzo

Small world experiment

Intermezzo Small world experiment

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H

B

C

G

F

E

D

A

H

B

C

F

E

D

G

A

The ‘Small World Problem’ (1) (S.Milgram, 1967, Psychology Today 1:61-67;
J. Travers and S.Milgram,

H B C G F E D A H B C F
1969 )

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The Small World Problem (2)

What is the likelihood for two random people

The Small World Problem (2) What is the likelihood for two random
in a given population to know each other?
What is the likelihood that these people have a common acquaintance?
What is the likelihood that these two people are linked via 0,1,2,….k intermediaries?

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Experiment and Results

Transfer a message via informal networks to a target person

Experiment and Results Transfer a message via informal networks to a target
living hundreds of miles away
Random sample plus target person
Result: 22% complete chains with an average length of 5-6 links
Longest chain: 11 steps
Broken chains were usually shorter, between 2 and 3 links

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“Six degrees of separation”

We often do not know with whom our network

“Six degrees of separation” We often do not know with whom our network members are connected!
members are connected!

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What is intriguing in this experiment?

THERE EXIST PATHS BETWEEN RANDOM INDIVIDUALS
STRANGERS ARE

What is intriguing in this experiment? THERE EXIST PATHS BETWEEN RANDOM INDIVIDUALS
CONNECTED THROUGH TIES AT DISTANCE 2 + X

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Many replications…

See Schnettler 2009 for an overview
Famous replication: Dodds e.a. (2003) small

Many replications… See Schnettler 2009 for an overview Famous replication: Dodds e.a.
world study by email and between continents. Results are similar like Milgram!
Potential: study inequality and cohesion. Who is better connected? And why?

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2 crucial dimensions of social networks:
Connectivity and Size
How close with how

2 crucial dimensions of social networks: Connectivity and Size How close with how many?
many?

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(3) Type of interaction
Personal network = face-to-face (old view)
What is a tie?

(3) Type of interaction Personal network = face-to-face (old view) What is
What is contact frequency and social interaction nowadays?
Multiple channels
Face-to-face
Phone, SMS, Email, etc.
(4) Specific setting or not?
Just friends anywhere… or friends in class?
Boundary Specification: key is what constitutes the “edge” of the network
Ego versus complete

Social Network Data Collection: four key dimensions
(3+4)

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Stronger ties:
Role relations: partner, good friends
Affective method
Name generator/exchange method
2. Strong and

Stronger ties: Role relations: partner, good friends Affective method Name generator/exchange method
weak ties:
Scale up-methods
Summation method
3. Resource or position generator method: social capital

Personal Network Size
Common Measures

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Stronger ties:
Role relations: partner, good friends
Affective method
Name generator/exchange method

Personal Network Size
Common

Stronger ties: Role relations: partner, good friends Affective method Name generator/exchange method
Measures

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Role relation
Who is your neighbor, brother, friend?
Advantage: warranty that information is collected

Role relation Who is your neighbor, brother, friend? Advantage: warranty that information
from roles that are important for the research
Disadvantage: rather fixed and inflexible, neglects acquaintances, casual contacts etc.

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Affective method













Affective method ☻ ☻ ☻ ☻ ☻ ☻ ☻ ☻ ☻ ☻ ☻ ☻

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Affective method

Advantage:
Easy to understand
Disadvantage:
Focus on just one dimension of relationships, i.e.

Affective method Advantage: Easy to understand Disadvantage: Focus on just one dimension
closeness
People cannot differentiate between many circles of closeness, so the focus comes to lie on strong relationships

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Name Generator method

two steps: 1. identifying alters and 2. interpreting the names

Name Generator method two steps: 1. identifying alters and 2. interpreting the
provided (see e.g. Fischer, 1982, Marsden, 1986, Burt, 1984)
elicits data on alters, the relationship between ego and alter as well between alters
also referred to as ‘exchange method’
note: association between network size and number of different name generators

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Exchange method/name generators

Delineation not on the basis of one tie characteristic but

Exchange method/name generators Delineation not on the basis of one tie characteristic
on joint activities or exchange of commodities between ego and alter. Inquiry of tie characteristics belongs to a second step
Advantage: rather flexible and can be adapted to any research problem; allows inquiry into weaker ties
Disadvantage:
flexibility leads to large variation in applications, it is difficult to compare results among surveys

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Example Name Generator (GSS):
“From time to time, most people discuss important matters

Example Name Generator (GSS): “From time to time, most people discuss important
with other people. Looking back over the last six months -- who are the people with whom you discussed matters important to you? Just tell me their first names or initials.”

Why this question?
Only time for one question
Normative pressure and influence likely travels through strong ties
Similar to ‘best friend’ or other strong tie generators but not confounded
by culture and individual characteristics

Ego Network: Procedure Name Generator GSS

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First part

Ego Network: Procedure Name Generator

First part Ego Network: Procedure Name Generator

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The second part usually asks a series of questions about each person
GSS

The second part usually asks a series of questions about each person
Example:
“Is (NAME) Asian, Black, Hispanic, White or something else?”

ESWP example:

Will generate N x (number of attributes) questions to the survey

Ego Network: Procedure Name Generator

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Examples of name generating questions

With whom did you discuss personal matters during

Examples of name generating questions With whom did you discuss personal matters
the last six months
Who helped you to get your current job?
With whom do you spend your leisure time (e.g. going out occasionally?)
Who do you ask for advice if you have a problem in doing your job?

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Source: SSND,2000. Note that these are not all of the 13 name

Source: SSND,2000. Note that these are not all of the 13 name
generating questions. Reading example: of all the network members important for getting the current/last job are 9.6% partners and 53.6% work mates (boss, colleagues and subordinates are asked for separately).

Ego networks:
What people do with their relationships

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Where does our network come from? Social settings and the recruitment of

Where does our network come from? Social settings and the recruitment of network members
network members

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Step 2: Characteristics of alters and the relationship ego-alter

Characteristics of alter:
Sex, age,

Step 2: Characteristics of alters and the relationship ego-alter Characteristics of alter:
education, occupation, having a paid job, family situation , religion,
role relation with ego
Characteristics of the relationship ego- alter:
Degree of intensity, trust and liking
Duration of relationship
Frequency of contact
Geographical distance
Where did you meet first?
Where do you meet currently?

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up to 30 network members possible to mention…

up to 30 network members possible to mention…

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Local Network data:
The third part usually asks about relations among the alters.

Local Network data: The third part usually asks about relations among the
Do this by looping over all possible combinations. If you are asking about a symmetric relation, then you can limit your questions to the n(n-1)/2 cells of one triangle of the adjacency matrix:

GSS: Please think about the relations between the people you just mentioned. Some of them may be total strangers in the sense that they wouldn't recognize each other if they bumped into each other on the street. Others may be especially close, as close or closer to each other as they are to you. First, think about NAME 1 and NAME 2. A. Are NAME 1 and NAME 2 total strangers? B. ARe they especially close? PROBE: As close or closer to each other as they are to you?

DENSITY IN Ego Networks: Procedure Name Generator

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Obstacle: Name generators are demanding!

Interviews at the French CNRS/Claire Bidart took

Obstacle: Name generators are demanding! Interviews at the French CNRS/Claire Bidart took
more than 2 days per respondent! (in the 1990s)
Van der Poel (1993) identified subsets of name generators that predicted size and composition of networks elicited when using a ten generator instrument
See also Bernard et al. 1990 (and later) who also identified particular groups of name generators
- Burt 1997: a minimal module should consist of the core tie generator, socializing and job (change) discussion

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There are lots of network data archived. Check INSNA for a listing.

There are lots of network data archived. Check INSNA for a listing.

Ego Network data:
Fairly common, because it is easy to collect from sample surveys.
US: GSS, NHSL, Urban Inequality Surveys, etc.
NL: SSND, TRAILS
Cross-national: CILS4EU, SCIP
Pay attention to the question asked
Key features are (a) number of people named, (b) attributes, (c) relations among alters.

Ego Network: Existing Surveys With Name Generator

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Complete network data:
Significantly less common and never perfect.
Start by defining a

Complete network data: Significantly less common and never perfect. Start by defining
theoretically relevant boundary
Then identify all relations among nodes within that boundary
Key example: Friendships within strongly bounded settings (schools)
US: Add Health
NL: studies of Baerveldt,
NL: recently, TRAILS (Groningen)
Cross-national: CILS4EU/Youth in Europe Survey (YES!) (Netherlands, Germany, Sweden, England)
Other data (archives):
Citation or Acknowledgements in Science Networks
Co-membership in boards of directors
Email or Cell-phone Logs

Complete Network: Existing Surveys

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Complete vs. Ego-Networks?

Complete vs. Ego-Networks?

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Strong ties:
Role relations: partner, good friends
Affective method
Name generator/exchange method
2. Strong and

Strong ties: Role relations: partner, good friends Affective method Name generator/exchange method
weak ties:
Scale up-methods
Summation method
3. Resource or position generator method

Personal Network Size
Common Measures

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Scale up methodology
See also: Marsden (2005)
Killworth & Bernard (1978), Killworth et al.

Scale up methodology See also: Marsden (2005) Killworth & Bernard (1978), Killworth
(2006); Zheng et al. (2006) and later;
Hard to count populations

Ego Network: Scale Up Methodology

The original network scale-up model was a four-part equation:
1 the event population (called e);
2 the total population (called t) within which e is embedded;
3 the probability, p, that anyone in t knows someone in e; and
4 the number of people whom people know, c.
Some history: Bernard was in Mexico City, soon after the earthquake there in the fall of 1985. No one knew how many people had died in that earthquake, but one person told Bernard that “there must be thousands dead, because everyone knows someone who died.” We did a random, representative street-intercept survey and found the percentage of people who reported knowing someone who died in the quake. That gave us two parts of the equation. We knew t (Mexico City had around 18 million people at the time) and we knew p. We reasoned that if we knew c, then we could solve for e.

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Method
Ask people how many people they know in a certain role relation
Take

Method Ask people how many people they know in a certain role
the sum of that
Problem:
1. Count people multiple times

Ego Network: Summation method

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Strong ties:
Role relations: partner, good friends
Affective method
Name generator/exchange method
2. Strong and

Strong ties: Role relations: partner, good friends Affective method Name generator/exchange method
weak ties: entire ego network
Scale up-methods
Summation method
3. Resource or position generator method

Personal Network Size
Common Measures

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Position generator

Asks respondents whether they have relationships with specified set of persons

Position generator Asks respondents whether they have relationships with specified set of
– usually family, friends or acquaintances – in a set of social positions
Allows for constructing range, size and composition, e.g. with regard to prestige
No reflection of other characteristics
Extensions possible but limited
No identification of alters; problem for longitudinal research questions

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I here have a list of some of the different occupations or

I here have a list of some of the different occupations or
functions that people can have. Does someone of your family, your friends, or acquaintances have one of these occupations?

Example list from SSND1

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Extension of position generator: resource generator

Van der Gaag 2004
Instrument for measuring individual

Extension of position generator: resource generator Van der Gaag 2004 Instrument for
social capital
Focuses on whether alters have specific possessions or capacities

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Position generator

Position generator

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Example of using position generator approach in research: social capital of migrants

Example of using position generator approach in research: social capital of migrants
vs natives in the Netherlands; Volker et al 2008

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Decomposing ses into cultural and economic capital

Decomposing ses into cultural and economic capital

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Example of use position generator in data analyses; from Volker and Flap

Example of use position generator in data analyses; from Volker and Flap (1999)
(1999)

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Position generator/ resource generator

Present a list of positions/resources and ask whether ego can

Position generator/ resource generator Present a list of positions/resources and ask whether
access people who have these positions
Create some variation in ties strength by asking for family, friends or acquaintances
Advantage: very easy to do, very practically, and not expensive
Disadvantage (depending on research problem): alters delineated are not identified as persons with different characteristics

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Topics and issues

1. How to measure people’s network?
2. How large are

Topics and issues 1. How to measure people’s network? 2. How large
personal networks?
3. What explains individual variation?
4. Size and connectivity
5. Practical assignment

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Network Size, GSS

From time to time, most people discuss important matters with

Network Size, GSS From time to time, most people discuss important matters
other people. Looking back over the last six months—who are the people with whom you discussed matters important to you? Just tell me their first names or initials. IF LESS THAN 5 NAMES MENTIONED, PROBE: Anyone else?

X1985: 2.9
X2004: 2.1

Social Isolation in America…

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Social Isolation in America…

Social Isolation in America…

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Social Isolation in America…

Social Isolation in America…

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Social Isolation in America…

on average 1 person less in core discussion networks

Social Isolation in America… on average 1 person less in core discussion
between 1985 and 2004!
of those who mention nobody increased from 8 to 20%
more mentioning of partner and family

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Convinced?
Increase in social isolation in US?
.. And in general? In our

Convinced? Increase in social isolation in US? .. And in general? In
society?
Agree with McPherson et al (2006)?

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Criticism by Claude S. Fischer (2009/2011):
Something is strange: other indicators such

Criticism by Claude S. Fischer (2009/2011): Something is strange: other indicators such
as education do not predict adequately network size in this data
Wrong coding?

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Criticism by Wang and Wellman (2007); Hampton (2011)
No replication, no confirmation!

Criticism by Wang and Wellman (2007); Hampton (2011) No replication, no confirmation!

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Experiment (Paik, 2013)

Experiment (Paik, 2013)

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Size personal networks
Ego Network: Name Generator US GSS (CORE NETWORK)

1985-2004 (GSS)
Anthony Paik

Size personal networks Ego Network: Name Generator US GSS (CORE NETWORK) 1985-2004
and Kenneth Sanchagrin (ASR, 2013)
Interviewer effects: skipped long core network module

2008 (GSS):
Hampton et al. (2011)
New measurement
Challenge findings of McPherson: no decline

New survey
Wang and Wellman (2007)
No social isolation if different measure
2002-2007 trend: no decline
Positive relation between Internet (social media) and connectivity

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End of discussion?

End of discussion?

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NO! composition and quality might have changed (further discussion in afternoon lecture)

NO! composition and quality might have changed (further discussion in afternoon lecture)

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Likelihood of having common acquaintances in a given population depends on network

Likelihood of having common acquaintances in a given population depends on network
size of an individual
Gurevitch (1962 at MIT), Pool and Kochen 1978/1979
Problem of delineation and boundaries of network!

How large is our network?

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Question asked by Gurevitch:
How many different persons does one meet at how

Question asked by Gurevitch: How many different persons does one meet at how many different occasions?
many different occasions?

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Average n of 100 day contact: 1000! But huge standardeviation

Average n of 100 day contact: 1000! But huge standardeviation

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Source: Pool and Kochen 1978:22

VERY FIRST ARTICLE IN SOCIAL NETWORKS

Source: Pool and Kochen 1978:22 VERY FIRST ARTICLE IN SOCIAL NETWORKS

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Our social world depends on the number of people we meet at

Our social world depends on the number of people we meet at
different occasions.
Someone’s social horizon is small if s/he meets always the same person, not matter where s/he goes.

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Personal network size
Based on Twitter activity. Or Facebook friends?

Personal network size Based on Twitter activity. Or Facebook friends?

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Topics and issues

1. How to measure people’s network?
2. How large are

Topics and issues 1. How to measure people’s network? 2. How large
personal networks?
3. What explains individual variation?
4. Size and connectivity
5. Practical assignment

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Determinants of Individual Variation

1. Genes versus environment

Determinants of Individual Variation 1. Genes versus environment

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Determinants Individual Variation: genes or environment?

1,110 twins from a sample of 90,115

Determinants Individual Variation: genes or environment? 1,110 twins from a sample of
adolescents in 142 separate school friendship networks in the National Longitudinal Study of Adolescent Health (the ‘‘Add Health’’ study; see SI for description).
Genetic factors account for 46% of the variation in in-degree (how many times a person is named as a friend),

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1. Genes versus environment
2. Activity level
Higher educated, younger people
3. Network

1. Genes versus environment 2. Activity level Higher educated, younger people 3.
dynamics
Matthew effect (Merton), preferential attachment (Barabasi), popularity-attraction
Long tail, skewed distribution
See Feld: why your friends have more friends than you….

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Source: Pool and Kochen 1978:22

VERY FIRST ARTICLE IN SOCIAL NETWORKS

Source: Pool and Kochen 1978:22 VERY FIRST ARTICLE IN SOCIAL NETWORKS

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1. Genes versus environment
2. Activity level
Higher educated, younger people
3. Network

1. Genes versus environment 2. Activity level Higher educated, younger people 3.
dynamics
Matthew effect (Merton), preferential attachment (Barabasi), popularity-attraction
Long tail, skewed distribution

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Topics and issues

1. How to measure people’s network?
2. How large are

Topics and issues 1. How to measure people’s network? 2. How large
personal networks?
3. What explains individual variation?
4. Size and connectivity
5. Practical assignment

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The issue behind connectivity
=
basic question of sociology

The issue behind connectivity = basic question of sociology

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Is there a trend in contemporary society
towards the erosion of social

Is there a trend in contemporary society towards the erosion of social
networks and communities?


Is there a trend in contemporary society
towards the erosion of social networks and communities?

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Is there a trend in contemporary society
towards the erosion of social

Is there a trend in contemporary society towards the erosion of social
networks and communities?


Is there a trend in contemporary society
towards the erosion of social networks and communities?

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Is there a trend in contemporary society
towards the erosion of social

Is there a trend in contemporary society towards the erosion of social
networks and communities?


Is there a trend in contemporary society
towards the erosion of social networks and communities?

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Is there a trend in contemporary society
towards the erosion of social

Is there a trend in contemporary society towards the erosion of social
networks and communities?


Is there a trend in contemporary society
towards the erosion of social networks and communities?

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Has community declined in modern societies?
First basic arguments:
Toennies (1887)
Gemeinschaft – Gesellschaft

The

Has community declined in modern societies? First basic arguments: Toennies (1887) Gemeinschaft
Community Question

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Influences:Chicago school of sociology (1920 onwards)

Ecological perspective on sociology
Ethnographic, descriptive tradition
Studied Urban

Influences:Chicago school of sociology (1920 onwards) Ecological perspective on sociology Ethnographic, descriptive
life and consequences of urbanization
Became later influential in studies in crime
See a.o.: Wirth, Park, Sutherland, Burgess

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Usual implications

Community = locally bounded
Community = a thing that has to be

Usual implications Community = locally bounded Community = a thing that has
desired since it facilitates solidarity behavior and individual wellbeing and it hampers asocial behavior like crime or vandalism.

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Community controversy resulted in 3 different arguments/perspectives:
Community is lost
Community is saved
Community is

Community controversy resulted in 3 different arguments/perspectives: Community is lost Community is saved Community is liberated
liberated

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(1) community is lost
Prominent defenders (e.g.):
Toennies (1887)
Park (1925)
Wirth (1938 )

(1) community is lost Prominent defenders (e.g.): Toennies (1887) Park (1925) Wirth

Nisbeth (1966)
Argument: Contemporary division of labor has affected primary relationships: Primary relationships have become impersonal, transitory, and segmental.
Evidence: rates of crime, poverty, collective action

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(2) Community is saved
Prominent defenders (e.g.):
Suttles (1972)
Gans (1962)
Young and Wilmot (1957)

(2) Community is saved Prominent defenders (e.g.): Suttles (1972) Gans (1962) Young

Argument: Human beings are social and will always create communities. Neighborhoods and kin relationships still provide support and sociability.
Evidence: solidarity among minorities, studies on ‘urban villages’

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(3) Community is liberated

Prominent defenders (e.g.):
Wellman, (1979 en passim)
Arguments:
Primary ties

(3) Community is liberated Prominent defenders (e.g.): Wellman, (1979 en passim) Arguments:
are spatially dispersed.
Dispersed primary ties can easily be maintained because of cheap and effective transport and communication possibilities.
People are involved in multiple social networks with weak solidary attachments.
High residential mobility weakens existing ties and retards the creation of new strong ties.
Possibilities for accessing loosely bounded networks have increased through the diversity of cities.
Evidence: Wellman (1978), Fischer (1977, 1982)

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More recently: Revival of the Community Controversy

New wave I: The Asymmetric

More recently: Revival of the Community Controversy New wave I: The Asymmetric
Society
(Coleman 1982)
New wave II: Bowling Alone (Putnam 2000)

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Robert Putnam

2000

Robert Putnam 2000

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Putnam’s evidence for declining social capital:

Decline in political participation
Decline in civic participation
Decline in

Putnam’s evidence for declining social capital: Decline in political participation Decline in
religious participation
Decline in connections at the workplace
Decline in informal social connections
Decline in altruism, volunteering and philanthropy
Decline in reciprocity, honesty, and trust

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Examples

Voting declined by a quarter over the last three decades
Between 1973 and

Examples Voting declined by a quarter over the last three decades Between
1994 the number of Americans who attended even one public meeting on town or school affaires in the previous year was cut by 40%
Union membership declined from 32 to 14 percent since the 50s.
Between 1974 and 1998 the frequency with which Americans spend a social evening with someone who lives in the neighborhood fell by 30 % from 30 times to 20 times a year
Perception of honesty and trust declined for about 40% (from 50% agreement to 28% agreement between 1952 and 1998)

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Putnam’s explanations

Women movement into labor force (see also Coleman 1990). Therefore, women

Putnam’s explanations Women movement into labor force (see also Coleman 1990). Therefore,
membership in organizations declined heavily
(like the Red Cross or Parent-Teacher-Associations).
Mobility disrupts the roots, sprawl disconnects
Demographic transformations: fewer marriages, more divorces, fewer children etc.
Technological transformation of leisure … individualization. E.g. revolution of television

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Criticism

Social connections -> trust
Trust -> social connections
Evidence unclear
For a critical review of

Criticism Social connections -> trust Trust -> social connections Evidence unclear For
Putnam’s ‘Bowling alone’, see Durlauf (2002)

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More recently: Revival of the Community Controversy

New wave I: The Asymmetric

More recently: Revival of the Community Controversy New wave I: The Asymmetric
Society
(Coleman 1982)
New wave II: Bowling Alone (Putnam 2000)
Note: community question became a social capital question!

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Social Capital and Community

Social Capital and Community

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Decline of community = change towards less network density

Decline of community = change towards less network density

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To dwell among friends – C.S. Fischer (1982)
Study of urban – rural

To dwell among friends – C.S. Fischer (1982) Study of urban –
differences (because of lack of longitudinal data)
Important works:
Networks and Places (1977)
To dwell among friends (1982)

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Thesis: urban life is socially, mentally, and morally unhealthy. Chicago School (Wirth,

Thesis: urban life is socially, mentally, and morally unhealthy. Chicago School (Wirth,
Park)
Counter thesis:
The city intensifies differences between subcultures. – mor meeting opportunities -> more opportunities to select others according to own preferences.
Hence: life in the city is nothing to suffer from
Data:
Between 1977 and 1978, Fischer interviewed 1050 men and women living in fifty localities of varying urbanism to ask them about the people who were important in their lives (using an exchange method).

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Results high urbanization versus low urbanization

Larger networks in cities (2 persons more

Results high urbanization versus low urbanization Larger networks in cities (2 persons
on average)
No difference regarding the quality of relationships
People in the city meet individual network members less frequently than people in less urbanized regions
Urban residents included 40 % fewer relatives and 50% more non-relatives in their personal networks than the least urban residents
Urban residents have considerable less dense networks
Furthermore: urban residents are less traditional in their attitudes than non-urban residents
The networks of urban residents are more homogeneous on average (!!)

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Fischer: Urbanism influences Community
Putnam: ‘ something’ influences social capital

Fischer: Urbanism influences Community Putnam: ‘ something’ influences social capital

Слайд 106

Measuring ego- network density in survey research

Measuring ego- network density in survey research

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Measuring network density

density= n of actual ties/
n of potential ties
Note:

Measuring network density density= n of actual ties/ n of potential ties
in ego- networks every node has per definition a tie with the focal actor (ego)
Calculation of maximal possible ties:
n networkmembers X (n networkmembers-1)/2

/2 if ties are always confirmed

N-1 because no tie with oneself

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Topics and issues

1. How to measure people’s network?
2. How large are

Topics and issues 1. How to measure people’s network? 2. How large
personal networks?
3. What explains individual variation?
4. Size and connectivity
5. Practical assignment

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Practical assignment

Short practical assignment:
Analyzing personal networks of citizens in the Netherlands
Source:

Practical assignment Short practical assignment: Analyzing personal networks of citizens in the
SSND1 (data enclosed in SPSS and STATA format)
1) How large are the networks? How does size differ?
2) What is the average density of the networks of citizens in the Netherlands?
3) How do size and density differ among:
People in more or less urban areas?
Men and women?
Higher and lower educated?
Younger and older people?

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Data

SSND – the survey of the social network of the Dutch
Random sample

Data SSND – the survey of the social network of the Dutch
of residents in neighborhoods; three points of measurement:
2000 – 2008 - 2014
Same respondents plus refreshment group
appr. 1000 respondents in each wave

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The Survey of the Social Networks of the Dutch (SSND) – municipalities,

The Survey of the Social Networks of the Dutch (SSND) – municipalities,
where we collected data -

Слайд 112

N=1007/988/1096
Panel+ refreshment sample
Panel 1-2= 604
Panel 2-3= 249
Panel 1-2-3= 355
Sample

N=1007/988/1096 Panel+ refreshment sample Panel 1-2= 604 Panel 2-3= 249 Panel 1-2-3=
of: 161 neighbourhoods, 5 position postcodes
Last wave: additional sample of 19 disadvantaged neighbourhoods (196 individuals)
2nd and 3rd wave: inclusion of other type of actors: e.g., entrepreneurs
Average time: 90 minutes in all waves
This inquiry: panel 1-2-3

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What is ‘special’ in the SSND?

Steered by substantive questions, inspired by the

What is ‘special’ in the SSND? Steered by substantive questions, inspired by
research programme of social capital theory
Neighbourhood sample
Different measurements of social capital
Networks and contexts: where did you meet first/where do you meet currently?
Multiple name generators and ample information about: alter and relationship ego – alter
Inquiry on persons who were not mentioned in a second/third wave->network changes

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Name generator
Position generator
Resource generator
Community measurements

Measurements of networks and social capital

Name generator Position generator Resource generator Community measurements Measurements of networks and social capital

Слайд 115

….Break…..

….Break…..

Слайд 116

Topics and issues, - afternoon -

1. Theories about urban life and community

Topics and issues, - afternoon - 1. Theories about urban life and
– on the emergence of social and physical disorder:
collective efficacy
broken windows
2. Does the internet change our social relationships?

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Lost letters in Dutch Neighborhoods.
A field experiment on informal control, formal control

Lost letters in Dutch Neighborhoods. A field experiment on informal control, formal
and
collective good production

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messages:

Informal control/collective efficacy, measured as shared belief that someone will intervene on

messages: Informal control/collective efficacy, measured as shared belief that someone will intervene
behalf of the collective good affects actual prosocial behavior
Contrary to US-measurement of collective efficacy, cohesion is not a dimension of collective efficacy in the Netherlands
Formal control does not influence prosocial behavior and the effect of collective efficacy/informal control (on prosocial behavior)

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Collective efficacy in neighborhoods

See Bandura 1982, 1999: collective efficacy= ‘yes, we can!’

Collective efficacy in neighborhoods See Bandura 1982, 1999: collective efficacy= ‘yes, we
– many studies on team sport and the class room, (e.g. Goddard 2001)
Sampson (et al. 1997/2012) Collective efficacy/informal control = the shared belief that residents would intervene on behalf of the common good – if it is necessary; plus trustful, cohesive relationships
in neighborhoods with high collective efficacy crime rates are lower. It mediates effects of social disorganization indicators: residential mobility, poverty and ethnic heterogeneity.

Слайд 120

Source: Sampson et al. 1997)

Source: Sampson et al. 1997)

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This study: collective efficacy, formal control and prosocial behavior
‘Collective efficacy’ has been

This study: collective efficacy, formal control and prosocial behavior ‘Collective efficacy’ has
shown to be an important predictor for low crime rates, but does it also stimulate prosocial action?
Studies on prosocial behavior are usually reports of intentions or reports on actions but not real actions
Considerably less is known about the effects of formal control by institutions or the police

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WHERE THIS MAN WALKS, CRIME RATES GO DOWN. BUT IF HE TURNS

WHERE THIS MAN WALKS, CRIME RATES GO DOWN. BUT IF HE TURNS
AROUND THE CORNER THEY INCREASE AGAIN

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… two contributions

Studying the influence of neighborhood collective efficacy on prosocial behavior
Studying

… two contributions Studying the influence of neighborhood collective efficacy on prosocial
the influence of formal control, next to collective efficacy on prosocial behavior

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Studying prosocial behavior: the lost letter technique

Dates back to Milgram et al.

Studying prosocial behavior: the lost letter technique Dates back to Milgram et
(1965): external conditions for people’s helpfulness
General approach: letters with different types of addresses are dropped in streets and rate of letters returned is counted.
Addresses are for example extreme political parties, medical institutions, opposed to private persons
Here: technique applied to study neighborhood effects

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The lost letter technique in our study

1240 letters dropped in 110 Dutch

The lost letter technique in our study 1240 letters dropped in 110
neighborhoods, randomly sampled
Half of the letters behind car windshield wiper*), half on the ground/half of the letters addressed with a Dutch name, half with a Turkish/Moroccan name
All letters were stamped, but contained no clear sender’s information, only a postal code, which is rather common in the Netherlands

*) Letters behind the windshield wiper got a pencil written note ‘found next to your car’

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Research questions

Do structural neighborhood conditions like poverty, residential mobility and ethnic heterogeneity,

Research questions Do structural neighborhood conditions like poverty, residential mobility and ethnic
together with collective efficacy and formal control influence rate of posted letters?
Are there mediator effects of collective efficacy?
Does it matter whether letters are found in the street or behind the windshield wiper of a car?
Does it matter whether the address is a Dutch or a Turkish/Moroccan name?

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Arguments

Action possibilities for a person finding a letter:
Do nothing
Throw it in

Arguments Action possibilities for a person finding a letter: Do nothing Throw
a garbage container
Post it

Do something for the neigh-borhood’s cleanness

Do something for an unknown stranger, who presumably lives close by

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…and hypotheses (1a)


= volunteers dilemma (cf. Diekmann 1985).
Such a dilemma

…and hypotheses (1a) = volunteers dilemma (cf. Diekmann 1985). Such a dilemma
is solved if an individual maximizes utility under the restriction of Kant’s imperative.
we expect that norm activation depends on neighborhood collective efficacy.

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…hypotheses (1b)


In addition: presence of formal control has been shown to

…hypotheses (1b) In addition: presence of formal control has been shown to
affect norm-conform behavior, at least in classrooms (e.g. Junger-Tas 2000, Hirschi 1990)
Hence: expectation is that formal control matters

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…hypotheses (2)

Furthermore: residential mobility, ethnic heterogeneity and poverty (cf. Shaw and McKay,

…hypotheses (2) Furthermore: residential mobility, ethnic heterogeneity and poverty (cf. Shaw and
1942)
High residential mobility: impedes creation of relationships with each other as well as with the neighborhood in general
Ethnic heterogeneity: impedes creation of networks and production of collective goods
Poverty: no resources to produce collective goods; in addition, value of collective goods might be less appreciated because important individual goods are lacking

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And hy 3

Interaction neighborhood composition*adress on letter: in neighborhoods with many foreigners

And hy 3 Interaction neighborhood composition*adress on letter: in neighborhoods with many
letters with foreign addresses have a higher chance to be posted

Слайд 133

Data

Structural neighborhood characteristics: Statistics Netherlands (2007/2008)
Police and safety monitor (2005-8), information about

Data Structural neighborhood characteristics: Statistics Netherlands (2007/2008) Police and safety monitor (2005-8),
visibility and functioning of the police in neighborhoods
Information about collective efficacy/informal control: Survey of the Social Networks of the Dutch (SSND, 2008) held among respondents in the selected neighborhoods, n=984

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The Survey of the Social Networks of the Dutch (SSND) – municipalities

The Survey of the Social Networks of the Dutch (SSND) – municipalities
where we collected data -

Слайд 135

Measurement of collective efficacy

Do you expect that people living in this neighborhood

Measurement of collective efficacy Do you expect that people living in this
will intervene if…
children are hanging around and playing truant
adolescents are spraying graffiti
people are having a tough arguing here
one observes a burglary
a person walking strangely around and seemingly
trying to break into a parked car
children quarrelling and fighting in the street
the municipality plans to open a center for drug
addicted here
the play ground would be broken up and replaced
with something different
a dance club/disco would be opened in this
neighborhood.

Items form a scale, Cronbach’s alpha: .81

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Measurement of neighborhood cohesion
we have close relationships
in this neighborhood, everyone can be

Measurement of neighborhood cohesion we have close relationships in this neighborhood, everyone
trusted
you get help when you need it
I would not accept a house in another neighborhood, even if it is better; I like living here
(…)

Items form a scale, Cronbach’s alpha: .80

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Collective effcicacy and trust/cohesion

In the US a consistent association between collective efficacy

Collective effcicacy and trust/cohesion In the US a consistent association between collective
and cohesion has been found
In the Netherlands, adding trust or cohesion measurement to the scale causes a decrease in Cronbach’s alpha. Trust/cohesion and collective efficacy/informal control are strongly enough related to constitute a scale.

Слайд 138

Formal control (Safety monitor)

‘blue on the street’
Items
Police is rarely seen

Formal control (Safety monitor) ‘blue on the street’ Items Police is rarely
in this neighborhood
They almost never leave the car
Police agents are not approachable for us
Police agents have little time for the matters of the neighborhood
They almost never intervene

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Analytic strategy

Neighborhoods:4 position postal code areas
Collective efficacy: aggregated to the neighborhoods level,

Analytic strategy Neighborhoods:4 position postal code areas Collective efficacy: aggregated to the
employing ecometric procedures, i.e. accounting for systematic response patterns by social groups (SSND)
Formal control: same procedure, different data source; reports about police behavior in neighborhoods (Safety monitor).
Binomial two-level model, dependent variable: posting of letters in a given neighborhood

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Assessing properties of ecological settings (1)

Different ways of neighborhood delineation:
Postal codes
Geographical

Assessing properties of ecological settings (1) Different ways of neighborhood delineation: Postal
Area
Administrative area
‘ego’ hoods

Слайд 141

Methodological Remark:
Data have a nested structure
persons in groups:
pupils in schools
employees in

Methodological Remark: Data have a nested structure persons in groups: pupils in
organizations
voters in municipalities
Neighbors in neighborhoods
Alters in ego’s networks
longitudinal or multivariate data:
measurements in individuals
meta-analysis:
subjects in studies
(…) examples can be much more complicated, e.g. think of three or more levels etc.

Слайд 142

How to analyze multilevel data?

Forget about the levels and disaggregate group variables

How to analyze multilevel data? Forget about the levels and disaggregate group
to the lowest level
Problem: observations are not independent of each other: e.g., the relations to alters in a personal network influence each other. This violates assumptions of OLS regression analysis
Aggregate lowest level information to the group level
Problem: loss of information
Ancova with the different groups as factors
Problem: boosts the amount of variables
These are very questionable procedures
Instead: Two-level analysis
Hierarchical Linear Model with random differences between individuals and random differences between groups.
Also referred to as : Random Coefficient Model
Principle: decomposition of variability into a group and an individual effect

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Basic idea of multilevel analysis

Multilevel Analysis based on the Hierarchical Linear Model

Basic idea of multilevel analysis Multilevel Analysis based on the Hierarchical Linear
(HLM) is a kind of regression analysis / ANOVA for situations with several, nested sources of unexplained variation.
It is suitable for nested data sets where the dependent variable is at the lowest (= most detailed) level
The independent variable can be on each level
Literature: Tom Snijders and Roel Bosker (1999) Multilevel analysis. Sage
Check out Tom Snijders website for more information
Robert Sampson,1988 onwards

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Multilevel methods are not only important from a technical point of view.

Multilevel methods are not only important from a technical point of view.
They cover one side of the micro-macro problem: macro-micro-link.

Micro level: different constraints for recruiting others in each setting

In the future, similar methods for the micro-macro link should be developed. There are already programs that follow this direction: SIENA (Simulation Investigation for Empirical Network Analysis)

Actual behavior

Composition of networks

Macro level: number of settings a person enters

Multilevel -analysis

Слайд 145

Assessing properties of ecological settings (2)

- use of individual scores: ignoring the

Assessing properties of ecological settings (2) - use of individual scores: ignoring
macro level
- aggregation: aggregates also the measurement error
Both are questionable procedures. In addition: Response patterns partially due to individual characteristics: e.g. young boys feel safe; people who are not often in the neighborhood expect less intervention; women perceive more disorder etc

Слайд 146

Solution: ecometrics

Similar approach as in psychometrics
Raudenbush and Sampson (e.g. 1999)
Response patterns partially

Solution: ecometrics Similar approach as in psychometrics Raudenbush and Sampson (e.g. 1999)
due to individual characteristics: e.g. young boys feel safe; people who are not often in the neighborhood expect less intervention; women perceive more disorder etc
Constructing neighborhood properties in separate three-level analysis: item-respondent- neighborhood; controlling for individual characteristics
Residuals = NOT explained by the individuals =measurement for the neighborhood

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Back to the Lost Letters…

Letters dropped in neighborhoods
Different places: car/sidewalk
Different addresses: Dutch/foreign

Back to the Lost Letters… Letters dropped in neighborhoods Different places: car/sidewalk Different addresses: Dutch/foreign

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Ladies and gentlemen……
I take your bid….
Rate of posting: ???

Ladies and gentlemen…… I take your bid…. Rate of posting: ???

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About 70% of all letters (mean 68.6; sd 21,7) have been sent.

About 70% of all letters (mean 68.6; sd 21,7) have been sent.
There are clear differences between neighborhoods and municipalities

Results

Слайд 150

Posting rate of letters by neighborhood postal code

Posting rate of letters by neighborhood postal code

Слайд 151

Letters posted in the field-experimental conditions

Letters posted in the field-experimental conditions

Слайд 155

… including formal control..

Note: not the complete model is shown here, some

… including formal control.. Note: not the complete model is shown here,
control variables are not on slide

Слайд 156

in addition:

Formal control most clearly affects feelings of safety, but the effect

in addition: Formal control most clearly affects feelings of safety, but the
of informal control/shared norms is even stronger here
Formal control affects most clearly occurrence of burglaries
Shared norms influence also degree of littering
Shared norms matter for helping behavior among neighbors, i.e. the belief that you can knock on your neighbors door in case of need
Heterogeneity, poverty and residential mobility negatively influence rate of returned letters

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Conclusion

Collective efficacy/shared norms matters for collective good production! … even more than

Conclusion Collective efficacy/shared norms matters for collective good production! … even more
formal control
Neighborhood cohesion not important for posting letters
No independent effect of control by the police

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Discussion

Confounding conditions: weather and distance to mailbox is controlled for!
Also variation in

Discussion Confounding conditions: weather and distance to mailbox is controlled for! Also
days until
return: 1-30! Not fully
analyzed, seemingly,
collective efficacy does
not matter here!
It is also controlled for numbers of passers by – this influences the odds for a letter to be posted.

Слайд 159

Topics and issues, - afternoon -

1. Theories about urban life and community

Topics and issues, - afternoon - 1. Theories about urban life and
– on the emergence of social and physical disorder:
collective efficacy
broken windows
2. Does the internet change our social relationships?

Слайд 160

Broken windows theory
Keizer, Lindenberg & Steg (2008/2013)

Broken windows theory Keizer, Lindenberg & Steg (2008/2013)

Слайд 163

Replication

28 neighborhoods; appr 4000 observations (70 per condition, at least 2 conditions

Replication 28 neighborhoods; appr 4000 observations (70 per condition, at least 2
per experiment)
Neighborhoods: from SSND
Plus: replication in Groningen at the very same location
In addition: respondent characteristics collected

Слайд 166

Cues have different effects in different places
The wider environment determines cues effects
Replication

Cues have different effects in different places The wider environment determines cues
of Keizer et al. (2013) 2 years later was not successful

Слайд 167

Topics and issues, - afternoon -

1. Theories about urban life and community

Topics and issues, - afternoon - 1. Theories about urban life and
– on the emergence of social and physical disorder:
collective efficacy
broken windows
2. Does the internet change our social relationships?

Слайд 168

Introduction to online social networks

Introduction to online social networks

Слайд 169

Definition of online social networks

Web-based services that allow individuals to:
- Construct a

Definition of online social networks Web-based services that allow individuals to: -
public or semi-public profile within a bounded system;
- Articulate a list of other users with whom they share a connection;
- View and traverse their list of connections and
those made by others within the system.
(Boyd and Ellison, 2007)

Слайд 170

Online social networks are everywhere...

Online social networks are everywhere...

Слайд 171

Information on online social networks

Personal information from profiles, including profile pictures
For each

Information on online social networks Personal information from profiles, including profile pictures
member, a list of friends
Status updates, i.e., general announcements to (a subset of) other members, including pictures
Reactions to status updates (comments and likes)
Personal communication (member-to-member, private or public)
Group membership (in Hyves: being member of a group hyve; in Facebook, liking a Facebook page, such as a band or brand page)

Слайд 172

Why study online networks?

Two types of reasons:
Methodological
? study old questions in new

Why study online networks? Two types of reasons: Methodological ? study old
ways
Substantive
? study new questions

Слайд 173

Traditional social networks research

Ego-networks

“Sociometric” networks

Traditional social networks research Ego-networks “Sociometric” networks

Слайд 174

A globe-spanning network

2/24/2015

A globe-spanning network 2/24/2015

Слайд 175

Online networks vs “traditional” methods

Online networks vs “traditional” methods

Слайд 176

Other advantages of online networks:

Oberserve spontaneous behavior, instead of via questionaires
Observe in

Other advantages of online networks: Oberserve spontaneous behavior, instead of via questionaires
continuous time (sometimes); no “snapshots”
No samples (sometimes)
Data collection can be cheap and quick as compared to traditional survey methods

Слайд 177

New questions

Inequality: effects on individual social capital. Positive or negative? Do internet

New questions Inequality: effects on individual social capital. Positive or negative? Do
and online social networks reduce or increase inequality?
Social cohesion: effects on community formation. Do communities become more or less diverse? What does this mean for the cohesion of society as a whole?
Rationalization: effects on diffusion of ideas and information. Information via OSNs reaches more people much faster (than via offline networks). Implications for science, politics, social movements, etc.

Слайд 178

Questions on different levels

Micro level: How does the internet affect individuals’ lives?
Macro

Questions on different levels Micro level: How does the internet affect individuals’
level: How does the internet affect the diffusion of information, social movements, inequality, etc?
Note: macrolevel questions always have microlevel components, and vice versa

Слайд 179

Online networks
research in practice

Online networks research in practice

Слайд 180

example of a microlevel question

Does the internet make us lonely?

example of a microlevel question Does the internet make us lonely?

Слайд 182

Does the internet make us lonely?

Framework of the discussion:
Consequences of rationalization for
Social

Does the internet make us lonely? Framework of the discussion: Consequences of
Cohesion
Social Inequality
Debate is important but very old

Слайд 183

Claude Fischer (1992) America calling: A social history of the telephone to

Claude Fischer (1992) America calling: A social history of the telephone to 1940
1940

Слайд 184

Loneliness on facebook?

Facebook shows what others are doing:
-Also that they have fun

Loneliness on facebook? Facebook shows what others are doing: -Also that they
without you….
-You see that your friends have many friends…

Слайд 185

26

Classical study by Kraut et al.

Kraut et al. (1998) “Internet paradox: A

26 Classical study by Kraut et al. Kraut et al. (1998) “Internet
social technology that reduces social involvement and psychological well-being?” American Psychologist.
- Does Internet usage affect our well-being?
- Does Internet usage affect our social lives?
Real-life experiment (1995 & 1996): 169 persons in 73
households

Слайд 186

“Families received a computer and software, a free telephone line, and free

“Families received a computer and software, a free telephone line, and free
access to the Internet in exchange for permitting the researchers to automatically track their Internet usage and services, for answering periodic questionnaires, and for agreeing to an in-home interview.
The families used Carnegie Mellon University's proprietary software for electronic mail, MacMail II, Netscape Navigator 2 or 3 for web browsing, and ClarisWorks Office. At least two family members also received a morning's training in th use of the computer, electronic mail, and the World Wide Web.”

Слайд 187

Results:

Increase in depression and loneliness
Decline in communication with friends and family
Smaller social

Results: Increase in depression and loneliness Decline in communication with friends and
networks

? “displacement hypothesis”: internet usage replaces social activities, and replaces strong ties with weak ties

Слайд 188

Kraut et al. (2002): the sequel

Follow-up to the original sample
New sample with

Kraut et al. (2002): the sequel Follow-up to the original sample New
control group
Negative effect has dissapeared!
Internet usage associated with higher wellbeing and more social involvement

Слайд 189

More evidence for a lack of a negative effect: Franzen (2000)

Survey among

More evidence for a lack of a negative effect: Franzen (2000) Survey
15842(!) respondents + control group
No effect of internet usage on networks
Positive effect of e-mail usage

Слайд 190

Facebook and social capital: Ellison et al (2007): The Benefits of Facebook

Facebook and social capital: Ellison et al (2007): The Benefits of Facebook
“Friends:”

Sample of 286 students
Measures of Facebook usage, bonding and bridging social capital, psychological wellbeing
Results: Facebook usage positively associated with social capital,
especially bridging social capital

Слайд 191

But: effect depends on psychological wellbeing

But: effect depends on psychological wellbeing

Слайд 192

Via Invoegen | Koptekst en Voettekst invoegen Subafdeling<2spaties>|<2spaties>Titel van de presentatie

Recent meta-analysis

Via Invoegen | Koptekst en Voettekst invoegen Subafdeling | Titel van de
over question on causality:
Song et al. (2014) Does Facebook make us lonely? – A metaanalysis. Computers in Human Behavior, 36:446-452
Result:
association between loneliness and facebook use
However:
in particular those who need support and
feel lonely use facebook!

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So, does internet make us lonely?

Debate on internet and loneliness echoes old

So, does internet make us lonely? Debate on internet and loneliness echoes
debates about technology and society
Internet effects as a “moving target”
Importance of continued research
Much research based on small samples and traditional research methods (surveys)

Слайд 194

Example of large online networks research: Hyves

Hyves: Facebook-like Dutch online network platform.

Example of large online networks research: Hyves Hyves: Facebook-like Dutch online network
Highly popular until +/- 2010, now outcompeted by Facebook
Data collection: access via service provider (Hyves.nl), in 2010
Data:
Snapshot of the network, N≈ 10,000,000
All (anonymous) individual profiles and “friendship” links between profiles
Demographic information from profiles: gender, age, place of
residence

Слайд 195

Hyves vs Facebook: trends in Google search volume

2/24/2015

39

0

20

40

60

80

100

2004

2006

2008

2010 2012
weekdate

2014

hyves facebook

Source: http://www.google.com/trends/ explore

Hyves vs Facebook: trends in Google search volume 2/24/2015 39 0 20

Слайд 196

The online social structure of the Netherlands, visualized

2/24/201
5

Source: Corten & Völker, in

The online social structure of the Netherlands, visualized 2/24/201 5 Source: Corten & Völker, in preparation
preparation

Слайд 197

Descriptive statistics on Hyves

Descriptive statistics on Hyves

Слайд 198

Is Hyves “representative”?

Is Hyves “representative”?

Слайд 199

Is Hyves a “small world”?

Small world = high clustering + small distances
The

Is Hyves a “small world”? Small world = high clustering + small
clustering coefficient:
What is the probability that two of your friends are friends of each other?
Clustering = 0: none of your friends are friends.
Clustering = 1: all of your friends are friends.
Effective diameter: maximum number of steps by which 95% of all pairs can be connected
If small world: clustering relatively large, diameter relatively small

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Is Hyves a “small world”?

Table 2: Structural properties of the Hyves network

Small

Is Hyves a “small world”? Table 2: Structural properties of the Hyves network Small world!
world!

Слайд 201

Some conclusions on Hyves

Hyves is not representative, but almost the entire young

Some conclusions on Hyves Hyves is not representative, but almost the entire
population of the Netherlands is (was) covered
Hyves is a small world. Information will spread quickly!
Hyves and Facebook have similar structures. Are the same mechanisms driving the evolution of the network?
Focus=local!

Слайд 202

Ways to collect online network data

Public download (Twitter!)
Surveys
Automated web “scraping”
Download profiles from

Ways to collect online network data Public download (Twitter!) Surveys Automated web
a fixed population
Arrange direct access to data via service provider
Online experiments

Слайд 203

Problems in online networks research

Most data are the property of large companies
Collecting

Problems in online networks research Most data are the property of large
and analyzing extremely large datasets is difficult. Social
scientists need to learn some skills from computer science.
Ethical problems of collecting data. Is it OK to use “public” data for research? Is it OK to use anonymized private data for research?
Online social networks are a “moving target” (case in point: Hyves)
Online data sometimes hard to interpret. Do participants provide truthful information? How active are participants?
What is the link between online networks and offline networks and behavior?  many new research questions!

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Concluding remarks

Prediction: within 10 years, the majority of empirical sociology will be

Concluding remarks Prediction: within 10 years, the majority of empirical sociology will
using data on online behavior
Sociologists need to develop new skills. Every research- oriented student should learn how to program
We know very little about the mechanisms behind large online networks. Lots of open research questions!
Network studies will stay!
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