Advertising trends in 2021

Growing of
Mobile traffic
It is well known that the share of mobile traffic is growing every year, thanks to zymmers (Z generation), this figure has grown to a record 66%. Also, every second user has an account on a social network
Social & Mobile app in trend
Every day usual internet-user spend more than 3 hours in various mobile app, share of searching decrease, due to growing popularity of games, video contents and etc. According to the agency Emarketer 88% of display time is on mobile apps, due to apps traffic growing, in-app advertisement become more popural
8 % OF GROWING AND I CAN EXPECT THE SAME-CLOSE GROWING IN 2021 VS 2020

video influencers
and advertising
The demand for video content has grown exponentially since the beginning of the pandemic, lockdown provided a new influx of users in connection with which more landlords expressed their desire to be placed on these sites.
Просто прикольная реклама yota в ютубе

IT’s generation z
time!
Every year the number of active buyers of generation Z is growing, in connection with which the advertising market must follow the rules of zymmers, now the trend is meme advertising, unobtrusive and native advertising and compliance with the rules of user privacy. The new generation has developed banner blindness and dislike for intrusive advertising, so advertisers should more accurately and natively create ad creatives and select sites for advertising.
For Generation Z, you need to make the shortest ads possible, since their attention does not exceed 4 seconds
Advertising of a new music
Advertising of condoms VISIT
HATE DUE TO UNNATIVE ADVERTISEMENT
Google Personal Assistant blew up the market