From Italy to Belarus

Where I come from
Why I'm here, in Minsk
What is EVS program
Which is my background (Education and other experiences)
What is "The personal branding canvas" (who, why, when, where)

Valdagno, Vicenza
WHERE I COME FROM…

WHY I'M HERE EVS (European Voluntary Service)
Inside and outside European Union
Financed with European resource
2 M
Duration
Anyone between 18 and 30 years old

What you will have to do as EVS volunteer?
People with disabilities
Young
Homeless
Refugees
PR and communication
….
What about my EVS?
Organizing activities for young (movie night, English and Italian club, art club, theatre club, other events)

PERSONAL BACKGROUND
EDUCATION
High school diploma in Textiles (how to create and produce different textiles)
Bachelor degree in Economics and Management of Arts, Culture and Communication
OTHER EXPERIENCE
4 years as organizer and entertainer of after-school club
4 years as organizer and entertainer of summer camp
Hobby: traveling, reading, dancing and listening to music, walking in the mountains etc…

Synthetic fiber from plastic PET (polyester)
Natural fiber (wool)

PERSONAL BRANDING CANVAS
Created by Luigi Centenaro e Beople srl
WHY
You are SPECIAL and you have to understand how to let others know it

HOW
DISCOVER: fill in the paper answering the questions written in each blocks (pay attention on specify who you want to reach)
INNOVATE:
Why's your current Personal Branding strategy not working?
What opportunities can you grab?
Which blocks clearly lack information?
Which groups of people could you add to the audience block?
Are you maximizing your visibility? (communication)
Is your differentiation clear and effective? (Positioning)
VALIDATE: tell someone the story of your Canvas and see they reactions
ACTIVATE: describe what you need (investment block)

WHAT
A dynamic paper:
Fast
Easy
Clear
For you and for your client (company etc…)
Collaborative
Lean
Actionable

10 blocks:
Who do you want to influence?
Audience and competitors
Who are you and what do you promise?
2. Skills
3. Identity
Reasons to believe
Offering and arena
Promise
How are you different and how do you let them know about you?
Positioning
Communication
How efficient are you?
Results
Investments
Let's make an example
I want to be a musician
Parents, friends, musicians, club's owner…….
Guitar player, composer, aural skills, singer
Believe in myself, values, growing up, capable
Visibility, reputation, image
Open mind, creative, sunny, meticulous
Studies, songs, knowledge in the field, training
Jam sessions, flexibility, camps
Determination, motivation, perseverance
VK, Facebook, videos, YouTube channel, website
Training, networking, performances…

WHEN
WHERE
When you want
DON'T BE AFRAID: if you don't know what you can write it doesn't matter just TRY!
Everywhere
You just need post it and a pen/pencil