International Project “The Bridge of Friendship and Partnership”

Where to begin?
Education. But Why?
Education is the fundamental part of the life.
Education is a ”must” part of family’s financial expenditure
Students are good marketing resource
Russian students learning Czech Language in Russia need to have a practice native Czech speakers

Why education in South Bohemia?
University of South Bohemia is one of the bests in Czech Republic
Schools and Gymnasiums with a high-quality secondary education.
South Bohemia is financially attractive region in terms of living costs.

Introduction of the Program in Chelyabinsk in 2015
Presentations at secondary schools
Opening the Centre of Czech culture and tourism
Czech language lessons for Russian students with the native Czech language teacher

Кабинет чешского языка
Meetings for Russian students with Czech Hockey players from KHL (Traktor hockey team, Chelyabinsk).
Advertising and marketing through TV and sources of mass media.
Etc…

Year 2016. Ceske Budejovice
First delegation visiting South Bohemia University to participate in “Students’ week”
First students for Year-run Czech Language courses

Year 2017-2018.
Ceske Budejovice
Second delegation to South Bohemia University
(number of participants increased by 120 %)
Students for Year-run Czech Language courses
(number of participants increased by 100%)
Parents’ visits
(number of participants increased by 300%)

South Bohemia Tourism Now
Mini groups of 4-8 for travel, gastro and SPA-programs
Individual visits of parents, relatives of students.
Excursions around South Bohemia are always included in the program of the visits of university delegates.

Tourism Plans
September – November 2018
1) FAM Trip for the heads of main Touroperator in Russia (together with South Bohemia Czech Tourism)
2) FAM Trip for managers and booking specialists of main travel companies in Russia.
Introducing programs for Russian group travellers + Russian speaking travellers from EU.
Introducing programs for English speaking travellers.

Art and Culture
Musical and theatre ensembles from Chelyabinsk and other parts of Russia participating in contests and festivals in South Bohemia.

Sport Today and Tomorrow
August 2018 – first trial fitness tour with a fitness coach.
Training camps for women hockey teams from Russia
(regularly from July 2019)