Discuss these questions
Sydney ‘Toledano (Dior’s Chief Executive) is one of the longest-serving chief executives in the luxury industry, As the industry (5) goes global, he must balance the demands of shareholders and the values of a historic label, the need for exclusivity and the need for expansion. (10) He routinely communicates with his demanding boss, Bernard Amault, main shareholder of Christian Dior, and a number of creative types, including Dior’s clothes designer (15) John Galliano and jewellery designer Victoire de Castellane. ‘’The best advice I ever got was that, when times are bad, you need to get out of the office; when (20) things are good, you can spend time on the organisation,’’ says Mr Toledano, who travels almost every week to one of Dior’s 224 stores round the world. “You have to (25) look for newness, look for what is happening next. Forget the calculator Understand the people from different countries and what they want.” It was by spending time in China in (30) the 1980s, for example, when he worked at the French leather-goods house Lancel, that Mr. Toledano first realised China would one day be prime territory for luxury.
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