Created for pets. Make everyone happy

Содержание

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Family owned independent company

experts and pioneers

10 factories all over the world

Trendsetters

Family owned independent company experts and pioneers 10 factories all over the

4 our keys to success

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“to spread the world with happy pet parents smiles and millions of

“to spread the world with happy pet parents smiles and millions of
grateful paw shakes through healthy & yummy pet products”

Our Mission

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Our Vision
To bring pets from all over the world love and happiness

Our Vision To bring pets from all over the world love and
through natural, tasty and healthy food and treats

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Company milestones

2008

2013

2018

2020

Established in Moscow as Mnyams
Launched dog tooth brushes

Launched first cat

Company milestones 2008 2013 2018 2020 Established in Moscow as Mnyams Launched
sticks in Russia

Launched innovative pet wet food, inspired by haute cuisine recipes, collected around the world

New Mnyams logo and complete redesign

2021

Officially available worldwide as Yami

2012

Launched functional cat pockets line and kitten treats

2014

2017

Launched
cat treats&food, developed specially for groceries

Launched creamy treats for cats

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Made with love

More than a treat and food

Happy smiles of pets and

Made with love More than a treat and food Happy smiles of
pet parents

New culture of friendship

Exceptional quality dedicated to pets

Purrrre perfection

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Yami Created for those who can love

Yami Created for those who can love

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Theodor the Cat

Funny Theodor lives his life full of adventures, explorations and

Theodor the Cat Funny Theodor lives his life full of adventures, explorations
interesting journeys.
And of course he loves yummy food and treats, especially when they are tasty, healthy and affordable.

grocerie’s Best choice

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KITTEN

Absolutely adorable Theodor presents wet food for kittens and adult cats.
USP comparing

KITTEN Absolutely adorable Theodor presents wet food for kittens and adult cats.
to the competitors:
-3 times more meat
-bright design, visible on the shelf
-perfect palatability
-price/quality balance
-NO GMO, artificial colorants, soya, flavor enhancers
-suitable for sterilized cats

ADULT

ADULT

Farmer’s fair

Theodor vacations

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Theodor vacations- crunchy mixes

Theodor vacations- yummy sticks

USP comparing to the competitors:
-trendy design

Theodor vacations- crunchy mixes Theodor vacations- yummy sticks USP comparing to the
reflecting human’s hobbies
-perfect palatability from the pet treats experts
-well-balanced line for the brand block
-NO GMO, artificial colorants, soya, flavor enhancers

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Yami everyday for cats

We find it very valuable to take care of

Yami everyday for cats We find it very valuable to take care
cats on everyday basis. Our basic line is full of tasty and healthy food and treats for cats based on the finest, perfectly balanced ingredients

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Yami everyday treats

Yami everyday treats

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Cat sticks

USP comparing to the competitors:
-top bestseller
-over 90% of meat and

Cat sticks USP comparing to the competitors: -top bestseller -over 90% of
meat by-products
-perfect palatability from the pet treats experts
-grain free
-NO GMO, artificial colorants, soya, flavor enhancers

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Cat pockets

USP comparing to the competitors:
-top bestseller
-functional action
-perfect palatability from the

Cat pockets USP comparing to the competitors: -top bestseller -functional action -perfect
pet treats experts
-grain free
-NO GMO, artificial colorants, soya, flavor enhancers

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Creamy treats

USP comparing to the competitors:
-top bestseller
-creamy texture
-with vitamins and antioxidants
-grain

Creamy treats USP comparing to the competitors: -top bestseller -creamy texture -with
free
-NO GMO, artificial colorants, soya, flavor enhancers

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Yami everyday for cats

Yami everyday for cats

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Basic wet food

Basic wet food is the an indicator of cat’s health.

Basic wet food Basic wet food is the an indicator of cat’s
Better food – better cat’s condition.
USP comparing to the competitors:
-functional action
-rich in meat/fish
-with vitamins and antioxidants
-suitable for sterilized cats
-NO GMO, artificial colorants, soya, flavor enhancers
-perfect palatability

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Canned food chicken based

Premium chicken fillet with toppings is a great choice

Canned food chicken based Premium chicken fillet with toppings is a great
for picky cats.
USP comparing to the competitors:
-wide range of toppings
-human grade food
-one serving pack
-NO GMO, artificial colorants, soya, flavor enhancers
-perfect palatability

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Canned food tuna based

Premium tuna fillet with toppings is a great choice

Canned food tuna based Premium tuna fillet with toppings is a great
for picky cats.
USP comparing to the competitors:
-wide range of toppings
-human grade food
-one serving pack
-NO GMO, artificial colorants, soya, flavor enhancers
-perfect palatability

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Impulse purchase = average check increase

Wide choice of textures and tastes

Convenient

Impulse purchase = average check increase Wide choice of textures and tastes
package helps to measure the serving

Treats&food for kittens = business grows with the pet

Cat treats are absolute bestsellers.
№2 in value share in Russia according to AC Nielsen .

Best gift for cat – is an everyday gift

Yami everyday for cats

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Yami everyday for dogs

We think dogs deserve the exquisite quality of food

Yami everyday for dogs We think dogs deserve the exquisite quality of
and treats. All our products are made with experience an respect of our advanced experts in dogs nutriology from Russia and Austria.

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Yami everyday for dogs

Yami everyday for dogs

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Dog treats

Premium everyday treat for dogs in different shapes and tastes.
USP comparing

Dog treats Premium everyday treat for dogs in different shapes and tastes.
to the competitors:
-balanced range
-more than 90% meat
-can be used as training treats
-NO GMO, artificial colorants, soya, flavor enhancers
-perfect palatability

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Natural meat treats – are favorite dog treats ever. Useful for the

Natural meat treats – are favorite dog treats ever. Useful for the
health and very profitable for the business.
USP comparing to the competitors:
-only top bestsellers
-100% natural
-no whitening effect
-slow drying method of production keeps all vitamins inside
-special package with zip-lock locks the odor inside the pack
-value packs

Dog treats

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Dog treats

Natural meat treats – are favorite dog treats ever. Useful for

Dog treats Natural meat treats – are favorite dog treats ever. Useful
the health and very profitable for the business.
USP comparing to the competitors:
-only top bestsellers
-100% natural
-no whitening effect
-slow drying method of production keeps all vitamins inside
-special package with zip-lock locks the odor inside the pack
-value packs

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Yami everyday for DOGS

10 tastes
1 SKU chunks for puppies
5 SKU pates
4 SKU

Yami everyday for DOGS 10 tastes 1 SKU chunks for puppies 5
chunks in gravy

Dog food is made in Russia

Functional line. Tasty and healthy

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Basic dog food pates

Functional pates – perfect balance between shelf price and

Basic dog food pates Functional pates – perfect balance between shelf price
“rich in meat” composition. Best choice for groceries.
USP comparing to the competitors:
-over 65% of meat
-functional action
-grain free
-NO preservatives, soya, artificial colorants, flavor enhansers
-value for money

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Basic dog food chunks in gravy

Functional chunks in gravy – perfect balance

Basic dog food chunks in gravy Functional chunks in gravy – perfect
between shelf price and “rich in meat” composition. Best choice for groceries.
USP comparing to the competitors:
-over 45% of meat
-functional action
-steam cooked
-NO preservatives, soya, artificial colorants, flavor enhansers
-value for money

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Impulse purchase = average check increase

Wide choice of textures and tastes

Convenient

Impulse purchase = average check increase Wide choice of textures and tastes
package helps to measure the serving

Treats&food for puppies = business grows with the pet

Best gift for every dog

Yami everyday for dogs

Dog dry treats =
long-playing treats

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Delicatesse

High end cuisine for pets

Delicatesse High end cuisine for pets

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Super premium food and treats inspired by delightful recipes, collected around the

Super premium food and treats inspired by delightful recipes, collected around the world.
world.

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10 exclusive recipes for dogs
10 outstanding recipes for cats
6 delicious treats

10 exclusive recipes for dogs 10 outstanding recipes for cats 6 delicious
for cats
15 exquisite treats for dogs

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Super premium wet food for cats
Usp:
-over 65% of meat
-exclusive recipes
-infinite palatability
-exquisite design

Wet

Super premium wet food for cats Usp: -over 65% of meat -exclusive
food for cats

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treats for cats

Super premium treats for cats
Usp:
-over 90% of meat
-exceptional recipes
-infinite palatability
-exquisite

treats for cats Super premium treats for cats Usp: -over 90% of
design

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canned food for dogs 200g

Super premium canned food for dogs
Usp:
-over 68% of

canned food for dogs 200g Super premium canned food for dogs Usp:
meat
-exclusive recipes
-infinite palatability
-exquisite design

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canned food for dogs 600g

Falsomagro siciliano
Beef and veal
600g
RRP ~3,3€

Super premium wet

canned food for dogs 600g Falsomagro siciliano Beef and veal 600g RRP
food for dogs
Usp:
-over 68% of meat
-exclusive recipes
-infinite palatability
-exquisite design

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treats for dogs

Super premium treats for dogs
Usp:
-steaks, bones and meat sticks
-rich in

treats for dogs Super premium treats for dogs Usp: -steaks, bones and
meat
-exclusive recipes
-infinite palatability
-exquisite design
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