About Сaravan. Караван. Кофе и чай

EVERY 4 CUP OF
COFFE IN BELARUS
About us:
EVERY 5 CUP OF
TEA IN BELARUS

Distribution and marketing
Distribution HORECA Service of coffee machines
Training center
Professional barista training
Production Export
Coffee, cocoa, chicory
Founded in 1993.
Total amount of employees: more than 650 people
Holding includes 4 main directions:
About our holding:

High quality of products, direct supplies and careful business dealing — our priorities.
- income
- social orientation trust and - partnership administrative - control legality
- optimization of logistic processes with FIFO principles 80% - of orders shipping within 24 hours
- customer orientation

Warehouse «А+» class
More than 6 000 pallets
Automatic control system WMS
Orders delivery in 24/48 h.
Automatic control system TMS with GPS tracking
Our services:
Merchandising:
Big team of merchandisers controlled by WiseRep system
Order receiving system:
More than 35 sales representatives team
Key Account Manager system
EDY
Marketing
Market analytics
Development and realization

since 2002
since 2003
since 2009
since 2006
since 2006
since 2018
since 2003
We are trusted by such brands as:

Also beverages
PREMIUM
MIDDLE+
MIDDLE
LOW
- 20 different brands
- all price segments
- 85% SKU getting in NIELSEN reports
Coffee
Tea
Distributed brands:
PREMIUM
MIDDLE+
MIDDLE
LOW

Distribution in Belarus:
Covered 2288 of KA outlets. Full coverage is more than 8000 outlets.

Our projects:

Lavazza distribution
* The graph shows the dynamics of the volume of purchases in Euro.
During last five years, thanks to the strategy, which was developed together with manufacturer, impressive results have been archived
The volume of purchases in Euro increased almost 4 times, and in physical terms almost 5 times

Start of production of natural coffee and the new brand Barista:
About 8 years have passed since the installation of a natural coffee production line at our AVD-Production site. During this time our brand has got about 11% of the Belarusian market. It is actively sold in Uzbekistan, Moldova, Ukraine, Kazakhstan and other countries. Also it is shipped to such Russian networks as Magnit, X5, etc.

Realization:
Tastings in 30 cities of the Republic of Belarus Show Taste 2017 on national TV > 250 000 people voted 4,500,000 people learned about our project
Sales growth +35% to previous period
Advertising company:
«BARISTA TASTE 2017»

New tea brand launch
January 2019 – first shipping
December 2019- Nilsen noted 3% market share!

Proposal:

Complete distributor service package
Our marketing experience, to participate in the development and implementation of brand development strategies
Possibility of brand development in HoReCa
Reliable, long-term and mutually beneficial cooperation

Experience in sales, marketing , management more then 25 years
Creativity with project realization
Openness and trust
Flexibility and efficiency in decision making
Long – term partnership
Cooperation with Caravan – THIS IS: