Action plan for fw-2019/20

MARKETING/MERCHANDISING
MARKETING
MERCHANDISING
**CHECKLIST
CREATING AND USE CHECKLIST FOR MONITORING MERCHANDISING STANDARTS (SEPARATELY “LG” & “HUGO”)
PHOTO REPORTS
RECEIVING PHOTO REPORTS FROM LOCAL MERCHANDISERS AFTER EACH VISIT. BASED ON THESE REPORTS TO MONITORE THE WORK OF STAFF IN STORES.
POP-UP
THE OPENING THE POP-UP SPACE “HUGO” AT THE LARGE SHOPPING CENTER
LOGO CHANGE
BEFORE THE END OF THE YEAR CHANGE ALL LOGOS TO ACTUAL ONES
*CHECKLIST
CREATING AND USE CHECKLIST FOR MONITORING BRAND STANDARTS (SEPARATELY “LG” & “HUGO”)
LOCAL MARKETING ACTIVITY
USE THE ITEMS (CAPS, T-SHIRTS, SWITSHIRTS) PURCHASED BY THE “LG” TO PROMOTE THE “HUGO” BRAND

ASSORTMENT
*CAPSULE COLLECTION
To create the 4 capsule collections during the order in Zug: 2 capsules for women and 2 capsules for men. Place these collections in 2 best selling shops at LG.
In case of successful sale of capsules use data as an argument when planning the range.
SPECIFICATION OF SALES CATEGORIES
Request and conduct a detailed analysis of all categories of goods within large product groups.
Based on these data to make recommendations for the order.

SALES
TRAININGS
To make basic trainings on the season for all stores (LG and HUGO).
*Divide all LG shops into A, B and C categories based on turnover. Start conducting trainings on “Sales techniques” and “Stylistic” in the stores of category B.
MOTIVATION PROGRAMS
**LG
The competitions separately for each category shops for different KPIs: sales in units, UPT, NSPT.
**HUGO
The competitions between store managers HUGO shops to perform common KPIs: CR, UPT, NSPT.