Агентство кредитных решений. Ипотекамастер. Маркетинговая стратегия

Агентство кредитных решений Ипотекамастер

1) Анализ рынка и конкурентов
1.1 EST анализ
1.2 Анализ Яндекс.Вордстат и Google Планировщик
1.3 Анализ деловых изданий (объем рынка)
1.4 Анализ конкурентов
1.5 Анализ Digital показателей
2) Анализ продукта
2.1 Смысловой анализ
2.2 Визуальный анализ
2.3 Технический анализ
2.4 Ценообразование продукта
2.5 Маркетинговая воронка продаж
Содержание

3) Анализ ЦА
3.1 Составление ЦА по технологии 5W
3.2 Формирование спроса
3.3 Триггеры влияния
3.4 Психотип целевой аудитории.
4) Составление маркетинговой воронки
4.1 Оффер
4.2 Лид-магнит
4.3 Прогрев к покупке и продажа
4.4 Core product
4.5 Кросс-продажа
4.6 Рекуррентные продажи
4.7 Работа с теплой базой
5) Декомпозиция трафика
5.1 Расчет оптимальной цены клика
5.2 Декомпозиция трафика
Содержание

1) Аналитика рынка и конкурентов
This can be the part of the presentation where you introduce yourself, write your email…

1.1
EST анализ
You can enter a subtitle here if you need it

1.2
Яндекс.Вордстат
You can enter a subtitle here if you need it

1.2
Google Планировщик
You can enter a subtitle here if you need it

About our company
01
С начала 2021 года российские банки выдали населению ипотечных кредитов на 5,69 трлн руб., следует из статистики Frank RG
Подробнее на РБК:
https://www.rbc.ru/newspaper/2021/11/11/618a92529a79473e91a3f75b
1.3 Анализ деловых изданий (объем рынка)

1.4 Анализ конкурентов

About our company
01
Органических переходов в месяц – 5
Переходов с помощью контекстной рекламы – 0
Ключевой запрос – 1
«Мастер банк ипотека» № в органической выдаче – 7
1.5 Анализ Digital показателей

2) Аналитика продукта
This can be the part of the presentation where you introduce yourself, write your email…

2.1 Смысловой анализ
Не хватка финансов
Неуверенность
Страх обмана
Не уверенность в завтрашнем дне
Получение,
рефинансирование
ипотеки.
Боль
Оффер
Our services
02
Лид-магнит
Отсутствует

Смысловой анализ
Текст + фото отзывы клиентов
Команда единомышленников, объединившая лучших банковских сотрудников.
Триггеры доверия
Позиционирование компании на рынке
Our services
02
Конечная ценность
Клиенты с собственной недвижимостью

2.2 Визуальный анализ

Визуальный анализ
Нас встречает баннер с домом в руках и понятный оффер – «Получение,
рефинансирование
ипотеки»
Сайт оформлен достаточно привлекательно. Нету элементов бросающихся с глаза и портящих внешний вид
Просмотр за 3 секунды
Привлекательная упаковка
Сайт является одностраничным и в связи с этим, он очень длинный. Можно добавить кнопку полной прокрутки наверх
Удобен ли сайт?

2.3 Технический анализ
Сайт хорошо адаптирован под разные браузеры и платформы. Корректно отображается на всех носителях. Соответствует всем стандартам 21 века.

2.4 Ценообразование продукта
Mercury is the closest planet to the Sun and the smallest one in the Solar System—it’s only a bit larger than the Moon!
Venus has a beautiful name and is the second planet from the Sun. It’s hot and has a poisonous atmosphere!
About our company
01

2.5 Маркетинговая воронка продаж
Маркетинговая воронка отсутствует
Авто воронка отсутствует
Привлечением трафика не пользуются

Целевая аудитория
3
You can enter a subtitle here if you need it

3.1 Составление ЦА по технологии 5W

3.2 Формирование спроса
Необходимая покупка ( заранее спланированная и долго обдумаваемая)

3.3 Триггеры
Бесплатная демонстрация экспертности отвечающая на основные вопросы
Сравнение конкурентов / продуктов
Опыт до / после
№1 Лид-магнит
№2 Сравнение
Видео отзывы, сертификаты, наши партнеры, реальные кейсы
Рекомендуй другу и получишь…
№4 Доверие
№5 Акции
Оплата за результат
№3 Без предоплаты
Выдано … ипотек
№6 Стадный инстинкт

Психотипы клиентов
3.4
Рассматривая данную нишу нельзя определить конкретный психотип клиента. Им может быть любой человек.

4) Создание маркетинговой воронки
Images reveal large amounts of data, so remember: use an image instead of a long text

4.1
Offer
You can enter a subtitle here if you need it фото рукопожалия

4.2
Lead – магнит
Написано в тетради

4.3 Core product
Поможем «вылечить» причины отказов.
Предпринимателям всегда сложнее получить одобрение. Правильно подготовим ваши документы и обучим грамотному подходу в взаимодействии с банком
«Сложный случай»
Для собственников бизнеса
Рефинансирование и объединение кредитов
Проведем анализ и предоставим несколько решений по снижению финансовой нагрузки
Консультации и сопровождение в получении ипотеки

4.4 Кросс – продажа
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John James
George Medina
About our company
01
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Jane Patterson

4.5 Рекуррентные продажи
It’s terribly hot—even hotter than Mercury—and its atmosphere is extremely poisonous. It’s the second-brightest natural object in the night sky after the Moon
Our projects
03

4.6 Работа с теплой базой
Images reveal large amounts of data, so remember: use an image instead of a long text
5) Декомпозиция трафика
5.1 Расчет оптимальной цены клика
5.2 Декомпозиция трафика

5) Расчет оптимальной цены клика
Vcxvcxv

6 Декомпозиция трафика
xxxxxxxxxxxxxxx

About us
Mercury is the closest planet to the Sun and the smallest one in the Solar System—it’s only a bit larger than the Moon!
Venus has a beautiful name and is the second planet from the Sun. It’s hot and has a poisonous atmosphere!
About our company
01

A picture always reinforces the concept
Images reveal large amounts of data, so remember: use an image instead of a long text

Our history
Saturn
1990
Saturn is the ringed one and a gas giant
Mercury
1992
It’s the closest planet to the Sun and the smallest
Mars
1998
Despite being red, Mars is a very cold place
Venus
2015
Venus has a beautiful name, but it’s hot
And still going strong!
About our company
01

Our philosophy
It’s the closest planet to the Sun and the smallest in the Solar System
Venus has a beautiful name and is the second planet from the Sun
Mission
Vision
About our company
01
Despite being red, Mars is a very cold place full of iron oxide dust
Values

About our company
01
—SOMEONE FAMOUS
“This is a quote, words full of wisdom that someone important said and can make the reader get inspired.”

Our team
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You can replace the image on the screen with your own
John James
George Medina
About our company
01
You can replace the image on the screen with your own
Jane Patterson

Locations
About our company
01
Neptune
2016
Saturn
1992
Saturn is the ringed one and a gas giant
Mars
Mars is actually a very cold place
Neptune is the farthest planet
1999

Our strengths
Mercury is the closest planet to the Sun and the smallest in the Solar System
Venus has a beautiful planet name and is the second planet from the Sun
Efficiency
Reliability
About our company
01
Despite being red, Mars is a very cold place. It’s full of iron oxide dust
Commitment

Awesome words
About our company
01

Our numbers
42,2%
Mercury is the closest planet to the Sun
11,1%
Jupiter is a gas giant and the biggest planet
17,8%
Venus is the second planet from the Sun
28,9%
It’s the farthest planet from the Sun
To modify this graph, click on it, follow the link, change the data and paste the new graph here, replacing this one
About our company
01

30,000
50,000
40,000
20,000
You can enter a subtitle
You can enter a subtitle
You can enter a subtitle
You can enter a subtitle
About our company
01
Our numbers

Our growth
To modify this graph, click on it, follow the link, change the data and paste the new graph here
About our company
01
Mars
Venus
Mercury
Jupiter
Mercury
Jupiter
$2M
$7M
Mars
Venus
$25M
$6M

Our services
02
You can enter a subtitle here if you need it

Our services
02
You can give a brief description of the topic you want to talk about here. For example, if you want to talk about Mercury, you can say that it’s the smallest planet in the entire Solar System
The slide title goes here!

Our services
It’s the closest planet to the Sun and the smallest in the Solar System
Venus has a beautiful name and is the second planet from the Sun
Mercury
Venus
Our services
02

Saturn is the ringed one and a gas giant
Venus has a beautiful name
100
Mars is actually a very cold place
50
30
Best sellers
Our services
02

It’s the closest planet to the Sun
Venus has a beautiful name but it’s terribly hot
It’s the biggest planet in the Solar System
Mercury
Venus
Mars
Despite being red, Mars is actually a cold place
Jupiter
Our services
02
Maybe you need four columns

Our projects
03
You can enter a subtitle here if you need it

A picture is worth a thousand words

Our projects
03
Our projects
It’s the closest planet to the Sun
Venus has a beautiful name, but it’s terribly hot
Mercury
Venus
It’s the biggest planet in the Solar System
Saturn is the ringed one and a gas giant
Jupiter
Saturn
Despite being red, Mars is actually a cold place
Mars
Neptune is the farthest planet from the Sun
Neptune

You can replace the image with your own work.
Project 1
It’s terribly hot—even hotter than Mercury—and its atmosphere is extremely poisonous. It’s the second-brightest natural object in the night sky after the Moon
Our projects
03

Mars is red and very cold
Mercury is the smallest planet
Our latest project
Mercury
Mars
Venus
Venus has a beautiful name
Our projects
03

You can replace the image with your own work
Project 2
It’s only a bit larger than the Moon. The planet’s name has nothing to do with the liquid metal, since it was named after the Roman messenger god, Mercury
Our projects
03

Future projects
Our projects
03
Saturn
Saturn is the ringed one and a gas giant
Mars
Despite being red, Mars is a cold place
Venus
Venus is the second planet from the Sun
Jupiter
It’s the biggest planet in the Solar System

Our clients
04
You can enter a subtitle here if you need it

Our clients
04
Big numbers catch your audience’s attention
4,498,300,00

Customer profile
Gender
60%
80%
21-50
95%
80%
Age
51-60
85%
70%
Educational level
Associate Degree
65%
75%
Master's Degree
45%
81%
Bachelor's Degree
80%
60%
Doctoral Degree
70%
50%
Our clients
04

“Venus has a beautiful name, but also a poisonous atmosphere”
“Mars is actually a very cold place. It’s full of iron oxide dust, giving the planet its red cast”
“Mercury is the closest planet to the Sun and the smallest one in the Solar System”
John Doe
Helena Patterson
Jena Doe
Our clients
04
Customer testimonials

Awards
Our clients
04

Desktop software
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Mobile web
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Tablet app
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Thanks!
Do you have any questions?
[email protected]
[phone]
yourcompany.com
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