Содержание
- 2. American multinational retail corporation that operates a chain of: hypermarkets discount department stores and grocery stores
- 3. Accusations: cheap low-quality goods making purchases in China Perceived as cheap (by the US customers) Poor
- 4. KEY PUBLICS
- 5. MEDIA Goal: provide a wide range of proofs that show the economic effectiveness of the financial
- 6. CONSUMERS Goal: to prove that products of good quality can be low-priced as well Channels Series
- 7. COMMUNITY Goal: to demonstrate that all other companies do the same thing Message: “We are just
- 8. RIVALS Message: “We are open to discussion and cooperation” To hold a tour To create trust
- 9. RESEARCH ? PR campaign – Results Questionnaire Consumers Community How often do you visit our supermarket?
- 11. Скачать презентацию