FOREIGN TRADE

Foreign trade
Largest countries by total international trade
Benefits of foreign Trade
Risks in foreign trade
Samsung's Marketing Strategy in India
Plan

is the exchange of capital, goods, and services across international borders or territories. In most countries, such trade represents a significant share of gross domestic product (GDP).

Increases the domestic competitiveness
Takes advantage of international trade technology
Increase sales and profits
Extend sales potential of the existing products
Maintain cost competitiveness in domestic market
Increase potential for expansion of business
Reduce dependence on existing markets
Stabilize seasonal market fluctuations

Risk of non-acceptance
Risk of Exchange rate
Lack of foreign currency
Changes in the policies of the government
Trade embargoes
A seller's inability to provide the required quantity or quality of goods
Cultural differences
Language barriers

Product Innovation
Samsung's product range in India included TVs, audio and video products, information technology products, mobile phones and home appliances.

Pricing
Pricing also seemed to have played a significant role in Samsung's success. Samsung sales similar product at lower price than that of apple and Sony.

Distribution
Along with the launch of new products, Samsung also consolidated its distribution system. Samsung had 18 state- dealers and a direct interface.

Advertising and Sales Promotion
In 1995, when Samsung entered India, it realized that Indian consumers were not familiar with the company. So, in order to establish itself in the Indian consumers' mind, Samsung launched corporate advertisements highlighting its technologically superior goods.