Содержание
- 2. Vocabulary Approach - подход; попытка вступить в переговоры; метод; способ; Appropriate - присваивать; выделять; предназначать; прибрать
- 4. How to position brand, product, or company might be the most important aspect of a marketing
- 5. The position of a brand is its location in the consumer’s mind in relation to other
- 6. Must avoid Should Look different, such as using complementary colours or differently shaped packaging. Using the
- 7. There must be an interesting brand personality should be appropriate to the audience be able to
- 8. Combining brand perceptions Luxury High quality Expensive damage of the brand perceptions
- 9. When all conditions are complied and performed and are combined into a clear and distinguishable idea,
- 10. A product can be positioned based on 2 main platforms: The Competitor It’s base on competition.
- 11. Positioning errors Under positioning- This is a scenario in which customers have a blurred and unclear
- 12. Error - Confused positioning
- 13. Positioning by product attributes and benefits Positioning by cultural symbols Positioning by competitor Positioning by product
- 14. Reebok Easytone
- 15. Easytone 2009
- 16. Easytone 2012
- 17. The sources http://greatideaz.wordpress.com/2011/03/22/how-to-position-a-brand/ http://www.brandchannel.com/education_glossary.asp http://www.managementstudyguide.com/brand-positioning.htm www.reebok.com/
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