International Experience of Government Support for Tourist Investors

Outline
Project summary
Introduction
Marketing and Sales of Products
Management and Implementation
Financial Screen
General Conclusion
References
Appendix

Balkhash Resort
Project aim:
In the result of analyzing international examples of government investment in the tourism industry and resources of Kazakhstan, to develop an effective project of the “Balkhash Resort” hotel to increase the economy, develop a personal brand and recognize the country.
1
Relevance of the project:
The practice of state assistance in tourism direction is a successfully widespread trend on the world market, given the prospects and scale of tourism development in Kazakhstan, as well as the geographical and resource position of the country, the implementation of the project is extremely effective and important.

Introduction
2

Marketing and Sales of Products
Kazakh Tourism: the government of the Republic of Kazakhstan has determined the TOP 10 tourist destinations, which includes Balkhash.
3
“Balkhash Resorts” is going to be 150-rooms hotel with international 4 stars with SPA, restaurant, bar, wellness and leisure activities.

4
Hotel Market in Priozersk County
“Kids Go Free”: children from 2 to 17 years receive a free flight to any destination.
Marketing and Sales of Product

Management and Implementation
5
Organizational plan
Organizational structure
Project structure
Budgeting of main capital expenditures
Project implementation schedule

6
Management and Implementation
Stage 1: Hotel Construction and
Development: 467 days
Stage 2: Operational launch
116 days
Stage 3: Final Activities: 38 Days
Total: 621 days

7

Financial Screen
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As it can be noted from the forecasted income statement, forecasted Profit After Tax (PAT)
was negative in all three forecasted years.
Forecasted Income Statement

9
Forecasted 10-year sales revenue of Balkhash Resorts (By Author)

10

Thank you for your attention and time!

Appendix

References
Astana City pass. (2020). Balkhash is a natural phenomenon of Kazakhstan ... - citypass. Retrieved March 31, 2022, from https://astana.citypass.kz/en/2020/12/22/balhashprirodnii-fenomen-kazakhstana/
GoTour. (2022). Отель Гранит. Турагентство GOTOUR. Retrieved March 31, 2022, from https://www.gotur.kz/oteli/kazakhstan/karagandinskaia-obl/priozersk/4778- otel-granit.html
Kapital.kz. (2021, February 18). In Kazakhstan, the number of tourists decreased by 3.6 times. Деловой портал Капитал.кз. Retrieved March 13, 2022, from https://kapital.kz/economic/93539/v-kazakhstane-kolichestvo-turistov-snizilos-v-3-6- raza.html
OLX.kz. (2022). Продается дача на Барковском. Продается дача на Барковском: 13 500 000 тг. - Продажа Балхаш на Olx. Retrieved March 31, 2022, from https://www.olx.kz/d/obyavlenie/prodaetsya-dacha-na-barkovskomIDkeZto.html?isPreviewActive=0&sliderIndex=0
Statista.com. (2022, February 3). Number of travel and Tourism Jobs Worldwide 2020. Statista. Retrieved March 31, 2022, from https://www.statista.com/statistics/1268465/number-of-travel-and-tourism-jobsworldwide/#:~:text=In%202020%2C%20the%20number%20of,(COVID%2D19)% 20pandemic.