Prices and markets

Слайд 2

Movie-distribution-flow

Producer makes a film, …
Distributor runs container services, …
Theater demonstrates a film,…
Customer

Movie-distribution-flow Producer makes a film, … Distributor runs container services, … Theater
watches a film, …

Слайд 3

Products

Which is the smallest/ biggest sector of food in
a) the 1st

Products Which is the smallest/ biggest sector of food in a) the
sample
2nd sample
3d sample
4th sample

Слайд 4

Products

Construction materials
Market sector
Rubber Paper Commercial
Products
Width
Free accessories Design Dimensions

Products Construction materials Market sector Rubber Paper Commercial Products Width Free accessories
Advanced
Health
selling points
Shape Rectangular
Special features Square

Слайд 5

Products

What is it that you are selling?
Manufacturing people will be thinking
Denny

Products What is it that you are selling? Manufacturing people will be
Doyle, consultant and founder of Digital Equipment Canada
Engineers would think

in terms of its functional specifications and marketing people would think more in terms of its features and benefits
about how to make it and along with the accounting group they will be wondering what it costs to make (or buy)
tells that the product is what you trade for cash

Слайд 6

Prices

Three companies produce the cardboard boxes you need. You are deciding which

Prices Three companies produce the cardboard boxes you need. You are deciding
company to buy from.

Слайд 7

Prices

Match the definitions with their descriptions:

Prices Match the definitions with their descriptions:

Слайд 8

Prices

Set prices from manufacturer to distributor - to dealer - to customer

Prices Set prices from manufacturer to distributor - to dealer - to
in logical order.
Marketing manager; manufacturer’s selling price; middleman price, distributor price; market price.
Who among the following people is interested in: markup pricing; «skimming» prices; going-rate pricing?
manufacture,
distributor,
marketing manager

Слайд 9

Promotion

Categorize the words into three groups referring to: a) pricing; b) promotion;

Promotion Categorize the words into three groups referring to: a) pricing; b)
c) distribution.
Advertising, delivery, demand, transport, window display, supply, retailer, warehouse, poster, merchandising, direct channel, public relations, production costs, coupons, wholesaler, TV commercials, department store, press conference, mail order, lighted signs, no personal selling, improve packaging and marketable quality of the goods.

Слайд 10

Promotion

Fill in the table using the words from the box:
Advertising
2.
3.

Promotion Fill in the table using the words from the box: Advertising

4.
5.
6.

Слайд 11

Place (distribution)

Fill in the table using the words from the box:
Channel

Place (distribution) Fill in the table using the words from the box:
members
2.
3.
4.
5.
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