Readings in Marketing (RMkt)

Readings in Marketing
12 classes – 24 hours
02.09.14 – 20.12.14

Aims of the course
To familiarize students with classical marketing by the example of the American one;
To brisk up reading techniques with English texts of big volume.

Readings in Marketing -
a reading course, based on the electronic version of “MARKETING” book by Berkowitz E.N.
you can find the course in the net:
Servervuz/Bin/ Winapps/marketing/CD-rom.exe/e-texts

Activities:
Intensive Reading and Analyzing;
Internet System Testing and Training;
Giving Group Presentations.

Readings in Marketing
course organization for the 1st semester 14-15 academic year

Course Organization:
Final Presentation

Final Presentation Requirements:
it should be a group presentation of
5 students;
all students have to participate;
the list of your group for final presentation should be presented in advance. Deadline is 10.12.14.
NOT LATE!

Topic for Final Presentation:
Marketing Strategy of any well-known American / Russian Company

Time and Delivery for Final Group Presentation:
Time:
10 minutes
Delivery:
Power Point Presentation
Written copy of your final group presentation should be given for evaluation!

Activity Organization
During all the lessons you can work in computer classes;
You have a possibility to work from home or any office of your working place;
For this you have to copy the electronic book “Marketing" and install it into your computer;
Moreover, there are 5 books and 30 CDs in the library.

Requirements for testing in TTS:
7 tests are obligatory to complete;
you are given unlimited time for each test ;
you are allowed to do the test only once.
60% is enough for a satisfactory mark.

You are welcome to ask questions by e-mailing:
Писарева Маргарита Руслановна [e-mail]
Звездилина Мария Леонидовна [e-mail]
Phone 73-60-62 Foreign Languages Department