Selection Matrix and Choosing the Best Solution. Seminar 9

Seminar 9
Selection Matrix and Choosing the Best Solution

By the end of this seminar you will be able to:
apply the Selection Matrix to evaluate the solutions;
apply the Pyramid Principle to communicate the best solution;
use the checklist to evaluate your CW.

Lead In/Review
Use Brainstorming, SCAMPER or MORPHOLOGICAL ANALYSIS to create 3 solutions for the following problem statement:
How can the administration of Havas chain supermarkets increase the number of customers considering the needs of the users?

Desirability
A solution, service, or product must be desirable. It has to meet users’ needs. It is about whether users want your solution(s).
Feasibility
A solution must be feasible to put in practice effectively. The technology must exist to implement the solution. The owner must possess the resources and capabilities for implementation.
Viability
Viability is about practicality of an idea. Simply put, will a suggested solution work as intended or succeed now and in future, and benefit the owners and users?
Selection Matrix

Selection Matrix

Promoting reading among the youth

Practice
How can owners increase the number of customers in Havas chain of supermarkets considering the needs of the users?

CORE MESSAGE
The Pyramid Principle
KEY LINE
RECOMMENDATIONS
The best solution
Supports the core message
Why? → Reasons
Implementation of the solution
How? → Actions?
Why?
What?
How?
Adapted from: Cracked it! How to solve big problems and sell solutions like top strategy consultants (B. Garrette, C. Phelps, & O. Sibony, 2018)

Tips to communicate your solution
Communicate a core message clearly.
• Provide clear reasons to support your solution.
Avoid pros and cons in your recommendation.
Avoid reporting your problem-solving process,
instead explain your recommendations.

Example
The case
T- The visitors of Tashkent Zoo are not satisfied with their experience
O- Zoo administration
S- to improve the visitor experience and encourage them to return for more
C- budget, space
A- Zoo administration, staff, visitors
P.S. How can Tashkent Zoo administration enhance the visitor experience by next year considering the space and budget constraints?
Success criteria:
• Visitors should have an interaction with animals
• The zoo should be clean and free of smell
• The zoo should be free from informal businesses

CORE MESSAGE
Example (the potential best solution 1)
KEY LINE
RECOMMENDATION
The most effective way of improving the experience of visitors is creating animal exploration trails as it's important to engage visitors in a way that makes them want to return to the zoo.
For visitors, such trails will create a dynamic engagement with animals. The trails will enhance visitors’ hands-on experience and make them feel like they are part of the exhibit. It will also give animals more space and allow them the ability to roam above and around the zoo grounds.
1. Create metal mesh trails both for animals and people and identify the spots where it is possible to make such trails
2. Create themed walk-through aviaries to inspire and connect visitors to birds in new ways
3. Create an opportunity to touch or feed wild animals/birds
Why?
How?
What?

Practice
The case
T- many students are experiencing problems with finding a job after graduation
O- WIUT Career Support Center
S- students are supported to find a job and feel satisfied
C- lack of cooperation between the WIUT Career Support Centre and employers; no specific strategy/plan
A- administration, students, parents

Practice
Task
• Generate solutions using one of the methods of Ideation.
• Evaluate your solutions based on the evaluation matrix.
• Apply the Pyramid Principle to communicate the best solution.
• Communicate your Solution in front of the class.