small business

“Beer is made by men, wine by God.”
― Martin Luther

Content
Company profile
Production
SWOT analysis
Overall goal of the company
Company structure
Company culture
Advertisement and marketing activities
Main shop

Company profile
Summertime
Love for wine - love of life!

Production
Summertime
mango champagne
white strawberry table wines
pineapple
guava
hibiscus

Corporate strategy and structure
SWOT analysis
S
W
O
T

Overall goal of the company
Strategic planning
Long-term goal is:
to establish Summertime as the leader of wine producers in Baltic region
Operational planning
to continue to focus on the core strengths of the winery and to «stay the course»
developing a «brand sales strategy»
build more factories
Short-term goals are:

Company structure
Functional structure
Board of management
Factory workers
Shop workers
Online shop assistants

Company culture
Family culture + Eiffel Tower culture
Face-to-face relationships
One big leader (Managing Director)
Steep hierarchy
Everybody knows their role

Marketing activities
Advertising in public transport, newspapers
TV and Radio commercials
Free degustation after product presentation (also in the whole chain of shops)

Main shop in the factory

Summary
Ltd Summertime is Riga based company which produces fruit wines
The overall goal of the company is to be established as a leader of wine producers in Baltics
It is company with functional structure and combining of family and Eiffel Tower culture
Before buying a wine in our shops You can degustate it for FREE

Life is too short to drink bad wine!