The Design Brief for Mover Systems logo competition
The main objective and the underlying tasks DESIGN LIMITATIONS Color
The logo color should somehow include mint (#75CEBA) Associations
The logo must imply that we are a tech business that solves highly complex logistics with machine learning, automation and consultancy. The concept of “logistics” is not limited to transport of goods in vehicles but also applies to logistics in more general terms such as planning and organizing. Core value proposition
The logo and the visual concept should highlight the two primary benefits of our brand: #1: Optimization (functional), we automize to optimize and make our clients more efficient = reducing their waste of time, money and resources. #2: Premium customer experience (emotional and functional), we make software with our users in mind. It is simple and easy to use. Simplicity is key. Animation of the logo must be thought of Design principle
Simplicity and minimalism is important. Communicate effectively and be memorable without complicating things. Symbolism is important (like many of these). Logo cannot only be icon – should include wordmark.
The corestory of Mover We believe that we can make the world slightly better by levelling up the industry of logistics through cutting-edge technology. Our story
Mover was born out of impatience. An urgent, yet simple task, to have a dinner table delivered on the same day, turned out to be a real headache. This was back in 2016 where smart logistics wasn’t a standard. We could do better. So we made it our business to give everyone – people and companies – access to easy and reliable logistics solutions by placing technology at the heart of our services. How we move
At Mover, we combine technology and transportation to make logistics more transparent, efficient, and sustainable. This unique combination translates into competitive advantages for our customers and better experiences for private consumers. Our cutting-edge technology is the enabler for smarter logistics, while our transportation services handle thousands of daily deliveries. In other words, we drink our own champagne. What we do and who we serve
Mover is much more than transport – we are techies that think like analysts and act as trusted advisors. We offer logistics solutions, cloud-based Transportation Management Systems, and consulting. We manage a large fleet of professional, certified, and experienced contractors, and we work tirelessly to improve the reputation of the industry by providing a strong framework for orderly and sustainable conditions for the drivers in our fleet. While much has changed since we took off in 2016, our mission remains the same: to improve customer experiences and reduce waste — in every sense of the word. By doing so, we can do our part to make the world slightly better and contribute to a more sustainable and transparent industry of transportation.
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