Academy Presentation V2 (2)

STEPS TO SUCCESS
PHASE
01
PHASE
02
PHASE
03
June - September
Get Artisans to Marketplace Now
Ramp up the production
2022
The Cobblers Academy – Approved by FDE
October - December
Trade School
Widen MKT approach
Location Setup

ACADEMY STUDY PLANS
LEATHER WORKS
SNEAKERS
BASIC
-
Understanding Luxury
Anatomy of the Foot
Basic Shoe Construction
Basic Bag Construction
Sustainability
PROGRAM
-
Wash
Refinish & Dye
Men’s Shoe Repair
Woman’s Shoe Repair
Reconditioning & Polish
Sewing
BASIC
-
Materials
Basic Business
Sneaker Culture
Sneaker History
PROGRAM
-
Reglue & Sewing
Midsole Repair
Refinish & Dye
Wash & Deox
Sneaker Customization

ACADEMY LAUNCH TIMELINE
PART
01
PART 02
PART 03
Open Enrollment June 16
Classes Start July 12
Wash (JM)
Reconditioning & Polish (JM)
Refinish & Dye (JM)
Wash & Deox (Swar)
Open Enrollment July 20
Classes Start August 2
Men’s Shoe Repair (JM)
Sneaker Reglue ( Derrick)
Sneaker Customization (?)
Open Enrollment July 6
Classes Start July 26
Woman Shoe Repair (JM)
Sewing (Saara)
Sneaker Midsole Repair (Derrick)
Sneaker Refinish & Dye (Derrick)
LOGIC FOR COURSE STARTING DATE PER PHASE
Work volume
People Required
Service Profitability

ACADEMY FUNNEL TO MARKETPLACE STAGE 1
TARGET OF 10,000 PEOPLE
1.5% CONVERSION RATE
150 TRAINEES
30% CONVERSION RATE
50 ARTISANS

ACADEMY LAUNCH LEATHER WORKS
ORDER CRITERIA
Work volume
People Required
Service Profitability
BASIC
REQUIRED FOR MARKETPLACE
Understanding Luxury
Anatomy of the Foot
Basic Shoe Construction
Basic Bag Construction
Sustainability
Wash P1
Reconditioning & Polish P1
Refinish & Dye P1
Woman’s Shoe Repair P2
Sewing P2
Man's Shoe Repair P3
LEATHER WORKS

ACADEMY LAUNCH SNEAKERS
ORDER CRITERIA
Work volume
People Required
Service Profitability
BASIC
REQUIRED FOR MARKETPLACE
Using Airbrush
Materials
Sneaker Culture
Sneaker History
Wash & Deox P1
Midsole Repaint P2
Leather Refinishing / Dyes & Medium P2
Reglue & Sewing P3
Sneaker Customization P3
SNEAKERS

LEATHER WORKS LAUNCH

SNEAKERS LAUNCH

STUDENT JOURNEY TO MARKETPLACE
TARGET
ACADEMY
MARKETPLACE
MARKETPLACE + TRAINER CAPACITY
Trade Professionals
Youth (alternative to University)
General Public
80% approval for Certification
Graduate to Senior Leather work after 950h
Graduate to Senior Sneakers after 480h
Graduate to LW Senior after 1900h
Graduate to S Senior after 950h
1. Target mainly by Newspaper & Radio
2/3. Target mainly by Social Media & Google Ads
Accessible Education easy transition to workforce
Access to work, infrastructure, community with low investment
Allows to work while mastering skills
Access to higher paid work
Capable of training on site and earning more

LAB CLASSES AT THE COBBLERS ACADEMY
FIRST 90 DAYS – TAKING OVER MEETING ROOM
Access for LAB booking will be granted on the last stage of online class only if students got 80% approval on the final test
LAB classes capacity: 6 students
LAB classes will have some dummy full classes for Marketing purposes for phase 1
LAB classes are planned in 3h blocks
Workstations (6 units) are going to be placed on meeting room for the next 90 days (Average cost per Workstation $1300)
Machinery on common areas will have to be shared with production for the first 90 days
All the material including sample shoes, bags and sneakers will be provided to students.

Average Video production cost - $1200 (no studio included)
Syllabus + Curriculum + course format within Thinkfiic - $1400
Total average - $ 2600
Average Video production cost - $1200 (no studio included)
Course format within Thinkfiic - $500
Total average - $ 1700
Thinkiffic annual cost $948 ($79/month)
ONLINE CLASS PRODUCTION COST
LEATHER WORK CLASSES
SNEAKER CLASSES

POTENTIAL BUSINESS OPPORTUNITIES WITHIN THE ACADEMY
PRODUCT
TOOL KIT
CLEANING KIT
CUSTOMIZATION KIT
B2B
1
Sponsorship with Material Wholesalers
2
Sponsorship with Brands