Слайд 2The Case Commandments
1. Listen to the Question
2. Take Notes
3. Summarize the question
4.
![The Case Commandments 1. Listen to the Question 2. Take Notes 3.](/_ipx/f_webp&q_80&fit_contain&s_1440x1080/imagesDir/jpg/379916/slide-1.jpg)
Verify the objective(s)
5. Ask clarifying questions
6. Organize your answer
7. Hold that thought for “one alligator” – think before you speak
8. Manage your time
9. Work the numbers
10. Be coachable
11. Be creative and brainstorm
12. Exude enthusiasm and a positive attitude
13. Bring closure and summarize
Слайд 3Types of Case Questions
Brainteasers
Back-of-the-Envelope (estimation questions)
Business Case Questions (our focus in this
![Types of Case Questions Brainteasers Back-of-the-Envelope (estimation questions) Business Case Questions (our](/_ipx/f_webp&q_80&fit_contain&s_1440x1080/imagesDir/jpg/379916/slide-2.jpg)
ppt.)
Number cases
Business strategy
Operations
Слайд 4The Ivy Case System
4 initial steps
12 popular case scenarios
![The Ivy Case System 4 initial steps 12 popular case scenarios](/_ipx/f_webp&q_80&fit_contain&s_1440x1080/imagesDir/jpg/379916/slide-3.jpg)
Слайд 5The First 4 steps
1. Summarize the question
2. Verify the objective
3. Ask clarifying
![The First 4 steps 1. Summarize the question 2. Verify the objective](/_ipx/f_webp&q_80&fit_contain&s_1440x1080/imagesDir/jpg/379916/slide-4.jpg)
questions
4. Lay out your structure
Слайд 6The Twelve Case Scenarios
Strategy Case
Entering a new market
Industry Analysis
Mergers and Acquisitions
Developing a
![The Twelve Case Scenarios Strategy Case Entering a new market Industry Analysis](/_ipx/f_webp&q_80&fit_contain&s_1440x1080/imagesDir/jpg/379916/slide-5.jpg)
new product
Pricing Strategies
Growth Strategies
Starting a new business
Competitive response
Operations Case
Increasing sales
Reducing costs
Improving the bottom line
Turnarounds
Слайд 7Entering a New Market
1. Determine why? What’s our objective/goal? Does it fit
![Entering a New Market 1. Determine why? What’s our objective/goal? Does it](/_ipx/f_webp&q_80&fit_contain&s_1440x1080/imagesDir/jpg/379916/slide-6.jpg)
into our overall strategy?
2. Determine the state of the current and future market
3. Investigate the market to determine whether entering it would make good business sense
4. If we decide to enter, we need to figure out the best way to become a player (Cost-benefit analysis)
Start from scratch
Acquisition
Joint venture/strategic alliance
Слайд 8Industry Analysis
1. Investigate the industry overall
Life cycle
Performance
Client’s position w/in industry
Major players and
![Industry Analysis 1. Investigate the industry overall Life cycle Performance Client’s position](/_ipx/f_webp&q_80&fit_contain&s_1440x1080/imagesDir/jpg/379916/slide-7.jpg)
market share
Industry changes
drivers
2. Suppliers & product availability
3. Future outlook
Mergers, acquisitions
Barriers to entry
Слайд 9Mergers and Acquisitions
1. determine goals and objectives
2. How much are they paying
3.
![Mergers and Acquisitions 1. determine goals and objectives 2. How much are](/_ipx/f_webp&q_80&fit_contain&s_1440x1080/imagesDir/jpg/379916/slide-8.jpg)
Due diligence (research the company and the industry)
4. exit strategies
Слайд 10Developing a New Product
1. Think about the product
Special? Patented? Substitutions?
2. Think about
![Developing a New Product 1. Think about the product Special? Patented? Substitutions?](/_ipx/f_webp&q_80&fit_contain&s_1440x1080/imagesDir/jpg/379916/slide-9.jpg)
market strategy
Replacing existing product? Expand sales or customer base?
Barriers to entering market
Major players
3. Think about customers
Who are they and how can we best reach them
4. Think about financing
Слайд 11Pricing Strategies
1. Investigate the product
2. Choose a pricing strategy
Cost-based pricing
Price-based costing
Competitive analysis
3.
![Pricing Strategies 1. Investigate the product 2. Choose a pricing strategy Cost-based](/_ipx/f_webp&q_80&fit_contain&s_1440x1080/imagesDir/jpg/379916/slide-10.jpg)
Supply and demand
Слайд 12Growth Strategies
1. Ask feeler questions. Growth could mean focusing on a certain
![Growth Strategies 1. Ask feeler questions. Growth could mean focusing on a](/_ipx/f_webp&q_80&fit_contain&s_1440x1080/imagesDir/jpg/379916/slide-11.jpg)
product, division, or company overall. Determine direction of questioning.
2. Choose a growth strategy based on situation and explain why.
Increase distribution
Increase product line
Diversify
Etc.
Слайд 13Starting a new Business
1. Investigate the market
2. Worth investing in?
Management
Market & Strategic
![Starting a new Business 1. Investigate the market 2. Worth investing in?](/_ipx/f_webp&q_80&fit_contain&s_1440x1080/imagesDir/jpg/379916/slide-12.jpg)
Plan
Distribution Channels
Products
Customers
Finance
Слайд 14Competitive Response
1. analyze competitors’ actions
2. choose one of the following response actions:
Acquire
![Competitive Response 1. analyze competitors’ actions 2. choose one of the following](/_ipx/f_webp&q_80&fit_contain&s_1440x1080/imagesDir/jpg/379916/slide-13.jpg)
the competitor
Merge with competitor
Copy competitor
Hire competitor’s management
Increase our own profile with P.R. campaign
Слайд 15Increasing Sales
1. Increasing sales doesn’t always mean increasing profits. Find underlying reason
![Increasing Sales 1. Increasing sales doesn’t always mean increasing profits. Find underlying](/_ipx/f_webp&q_80&fit_contain&s_1440x1080/imagesDir/jpg/379916/slide-14.jpg)
to increase sales
Four ways to increase sales:
Increase volume
Increase amount of each sale
Increase prices
Create seasonal balance
Слайд 16Reducing Costs
Type A:
1. ask for breakdown of costs
2. investigate any abnormalities
3. benchmark
![Reducing Costs Type A: 1. ask for breakdown of costs 2. investigate](/_ipx/f_webp&q_80&fit_contain&s_1440x1080/imagesDir/jpg/379916/slide-15.jpg)
competitors
4. determine any labor-saving technologies that help reduce costs
Type B:
Internal costs: union wages, suppliers, materials, economics of scale, etc.
External costs: economy, interest rates, etc.
Слайд 17Increasing the bottom line: Profits
Profits=(Revenues x Costs)*Volume
Identify revenue streams
Examine your costs
Determine whether
![Increasing the bottom line: Profits Profits=(Revenues x Costs)*Volume Identify revenue streams Examine](/_ipx/f_webp&q_80&fit_contain&s_1440x1080/imagesDir/jpg/379916/slide-16.jpg)
you want to pump up the volume
Слайд 18Turnarounds
1. gather information
Why is it failing?
Industry analysis
Tell me about the company
2. Choose
![Turnarounds 1. gather information Why is it failing? Industry analysis Tell me](/_ipx/f_webp&q_80&fit_contain&s_1440x1080/imagesDir/jpg/379916/slide-17.jpg)
appropriate action
Learn as much about the business as possible
Review services, products, and finances
Secure sufficient funding so your plan has a chance
Review talent and temperment of employees, get rid of deadwood
Determine goals (short and long term)
Business plan
Visit clients, suppliers, distributors and reassure them
Prioritize goals and get some small success.
Слайд 19Caltech Consulting Club
Practice cases offered to members of the Caltech community
http://consulting.caltech.edu/
For general
![Caltech Consulting Club Practice cases offered to members of the Caltech community](/_ipx/f_webp&q_80&fit_contain&s_1440x1080/imagesDir/jpg/379916/slide-18.jpg)
announcements, join the mailing list