Europe uno trade

GENERAL DATA
Founded in 1992, now EUT is the leading distributor and importer of balloon and party products for Russia
Offices in Moscow, St-Petersburg and Ukraine.
More than 400 employees
The partnership with Disney more than 10 years (since 2003)
Market Share - 30%; 50% in balloons
Disney share in business - 10%
The total turnover 2 billion

BRANDS
Other brands:

Latex balloon production and printing
(the biggest in Russia)
Management
ORGANIZATIONAL STRUCTURE
Decorating department
Purchasing department
IT-department
Marketing department
"Europe uno trade" - energetic, developing enterprise,
constantly improving and optimizing its own structure.
Vladimir Kalachev (head of marketing)
Olga Baldina (advertising manager)
Alexandra Guseva (head of marketing at the office of SPb)
Vladislav Osinsky (commercial director)
Key persons
Departments
Sales department
Ekaterina Norvyatkina (office manager)
Gregory Rybakov (general director)
Vera Roslova (chief accountant)
Andrey Fomin (executive director)

DISTRIBUTION
Countries (2014)
Regions (2014)

DISTRIBUTION, KEY ACCOUNTS
Chain stores
Top Clients

PLANNING CYCLE

Development of products for 2016 collections
Planning of promotional activities for BTS 2015
Planning of promotional activities for NY 2016
2016 NY campaign launch
Orders placement for 2016
2015-2016 timeline

2015 range plan
2016 range plan
Development the collections: “Frozen”, “Sofia the First” and others
depending on the economic situation in Russia.

TM & Promo campaigns 2015 draft
Retaile stores “Veselaya Zateya” branding
Cash&Carry stores branding
Website (zatey.ru) update and branding with dedicated Disney & Marvel pages.
Photo sessions with the products (cooperation with children's modeling agency)