HERZEN UNIVERSITY

“Tell me what company you keep and I’ll tell you what you are”

Social Networking
It is about developing lasting relationships for mutual gain and creating long – lasting favorable impression with people so they may think of you when an opportunity arises

Social Networking
It is about building relationships with people of influence.
It enables you to
stand out of a crowd.

SOCIAL NETWORKING UNDERSTANDING HAS DIFFERENCES ACROSS CULTURES

Russia and traditional cultures:
It’s who you know and how that could carry you to success. Having that is to feel yourself inclusive in some VIP environment.

In western societies:
It is mostly cooperation.
It is not who you know but WHO KNOWS you.

So, remove “What is it for me?”
And, start to see opportunities

Why are people networking?
It’s important because
Human Resources Departments are overloaded with resumes. This is a way to set yourself apart
To hear about new job opportunities via word-of-mouth
A way to relate to people
May find a mentor
It helps you to be “in the know” in your area or industry
Can get leading position in your own world
It may help to:
Learn about industry
Establish personal and business contacts
Expand client data base
Link each others’ networks
Market yourself and create your personal brand
Boost your reputation
Generate new ideas
Define your career perspectives

Some rules and tips
Firstly Google companies and industries of your interest
Be able to articulate who you are and to introduce yourself effectively
The bigger your network and the more diverse – the greater opportunities
Be yourself
Never take more than you give and always follow up with people via e-mails
Thank people
The sooner you start the better your networks will be
Networking is ongoing process