MEETING OF THE BOARD OF DIRECTORS

Board of directors
Chief Executive – Korneva Veronika
Deputy Chief Executive – Sergienko Maria
Company Secretary – Chekushkina Ilona
Director – Corporate Strategy – Malisheva Tatyana
Director - Public Relations – Turina Valentina
Director- Corporate Finance – Mezencheva Elena
Director- Marketing – Pisklova Alina
Director- Personnel and Staff Development – Dolinina Polina, Morokko Elena
Non-Executive Director- Vlasenko Ekaterina

Agenda
Discussion of the future strategy of the company
Presentation of the SWOT analysis
Presentation of the results of the customer survey
Presentation of the financial report
Voting procedure

SWOT Analysis

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Razzmatazz promotion
New image of stores
Better quality of goods & service
Innovative profitable services such as:
Financial service
Issue and sale of own original products
No rent. Just goods on consignment.
Predictability of the location of the goods and interactive signage
Monitoring gauges for personnel.
Delivery of goods ordered through the online store.

Customer survey
The survey was conducted among 500 people aged from 15 to 60 and older.
Part I
Sex?
Age?
Your income per month?
Which of the factors are important to you when you choose a store?
Which of the following stores do you know?
Which of the stores did you visit in the last 6 months?
In which stores did you shop for the last 6 months?
In which of the stores did you spend the biggest amount of money in the last 6 months?

Sex?
65% - female
35% - male
Age?
36,5% - 15-21 year-old;
29,5% - 21-30 year-old;
19% - 30-50 year-old;
15% - older than 50 year-old
Your income per month?
19% - $750 - $1000;
17% - $1000 - $1500;
17% - $500 - $750;
13% - $1500 - $2000
13% - $250 - $500
9,5% - less than $250
12,5% - more than $2000
The results of the survey

Part II
Do you know Benson Department Stores?
87% - Yes;
13% - No
What would you like to change in our stores?
Which brands would you like to see in our stores?

Financial report