Содержание
- 2. Chapter 1 What is Economics ?
 - 3. Overview What is economics? Definition, scarcity, and choice The world of economics Micro vs. Macro Positive
 - 4. Economics, Scarcity, and Choice Economics Study of choice under conditions of scarcity Scarcity Situation in which
 - 5. Scarcity and Individual Choice Unlimited variety of scarcities, based on two basic limitations: Scarce time Limited
 - 6. Scarcity and Individual Choice Limitations force each of us to make choices Economists study Choices Consequences
 - 7. Scarcity and Social Choice Society faces a scarcity of resources Categories of resources: Labor Capital Human
 - 8. Scarcity and Economics Problems studied in economics: the scarcity of resources—and the choices it forces us
 - 9. Scarcity and Economics Economists study the decisions made by households, firms, and governments to Explain how
 - 10. Microeconomics Micro comes from the Greek word mikros, meaning “small” Studies the behavior of individual households,
 - 11. Macroeconomics Macro comes from the Greek word makros, meaning “large” Studies the behavior of the overall
 - 12. Positive and Normative Economics Positive economics: how the economy works Can be true or false Can
 - 13. Why Economists Disagree The difference of opinion may be positive in nature Facts are being disputed
 - 14. Why Study Economics To understand the world better Global events and personal phenomena To achieve social
 - 15. Why Study Economics To help prepare for other careers A wide range of careers deal with
 - 16. The Methods of Economics Use economic models to develop economic theories Economic models are built with
 - 17. Economic Models: Assumptions and Conclusions Two types of assumptions: Simplifying assumptions Essential features can stand out
 - 18. The Three Step Process Economists follow the same three-step process to analyze almost any economic problem:
 - 19. Math, Jargon, and Other Concerns… Economic jargon Special words that allow economists to more precisely express
 - 20. How to Study Economics Economics must be studied actively, not passively Active study Reproduce what you
 - 21. Math Review Tables and graphs Tables Straight-line graphs Curved lines Linear equations Lines and curves shift
 - 22. Tables and Graphs TABLE A.1 Advertising and Sales at Len & Harry’s
 - 23. Straight-line Graphs FIGURE A.1 A Graph of Advertising and Sales Advertising ($1,000 per month) Sales ($1,000
 - 24. Straight-line Graphs Slope of a straight line = Change in vertical variable / Change in horizontal
 - 25. Curved Lines FIGURE A.2 Measuring the Slope of a Curve 1. The slope of this curve
 - 26. Linear Equations Y = a+bX a: vertical intercept b: slope Exercise: what is the linear equation
 - 27. Linear Equations Remember : Y= 18+3X For example, how much expenses are necessary to secure a
 - 28. Linear Equations 0 a b > 0 0 a > 0 FIGURE A.3 Straight Lines with
 - 29. Linear Equations 0 a b = 0 0 a = 0 FIGURE A.3 Straight Lines with
 - 30. Linear Equations 0 a b 0 a FIGURE A.3 Straight Lines with Different Slopes and Vertical
 - 31. 6 36 C'' C' C July September June 44 Line Shift FIGURE A.4 Shifts in the
 - 32. Curves Shift FIGURE A.5 Shifts of Curved Lines An increase in Z causes an increase in
 - 33. Shifts vs. Movements Along a Line Suppose Y is the dependent variable, which is measured on
 - 34. Practice Question 1
 - 35. Practice Question 2
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