Nike/ By Leah Chung (chungle)

Problem-solving products
"Can Japanese sports shoes do to German sports shoes what Japanese cameras did to German cameras?"
From the very start...

Nike Today
Nike Golf Nike Pro Air Jordan
Nike Skateboarding Hurley International Converse

Fitness Apps
Train and track

Nike’s Finances
2011 - 2017: Forbes most valuable sports brand
2016 revenues up 6% to
$32.4 billion
As of 2017, Nike brand valued at $29.6 billion
Is Nike profitable? Yes

Business Model

A Brief History
-Blue Ribbon Sports was founded by Phil Knight and Bill Bowerman
-Sold 1300 pairs of Japanese running
shoes grossing $8,000 1964
1971
Company officially becomes Nike Inc.
1980
Attained a 50% share of
the U.S. athletic shoe market. Nike goes public
Nike admits to mistakes over child labor (90s) 2001
2014
One of the biggest strikes of mainland China took place at a shoe factory
2011 - 2017
Forbes most valuable sports brand
Nike announces 1,400 layoffs.
2017

What’s hot: Nike Air Jordan

Nike Tanjun ($65)

“If you have a body, you are an athlete” - Bill Bowerman

Markets
Footwear
Athletic Apparel
Athletic Gear/Equipment
Nike is a Mover and a Shaker

Competition

2016:
Nike had 52 shoes in the top 60 (86.6%).
Adidas had 2 (3.3%)
2017:
Nike had 35 in the top 60 (58.3%)
Adidas grew to 24 (40%).
Nike better hold on tight...

Predictions
Is Nike here to stay? Yes
Contract with NBA (8 year apparel deal starting in the 2017-18 season)
F.C. Barcelona (worth ~155 Million Euros per season)