Pci novelties 2014 - armani. Acqua di gioia edt

ACQUA DI GIOIA ESSENZA
Relaunch: TBD*
Olfactive family: floral
Price positioning: = ADGA EDP + 10%
Benchmark: 50% of previous launch
Range: 50ml, 100ml
PLV: samples
Expected space: 1/2 shelf

EAU D’AROMES
Launch: Sep-Oct 2014*
Olfactive family: citrus woody
Price positioning: = EDN = EPH
Benchmark: EDN
Range: 50ml, 100ml
PLV: samples, 7ml mini
Expected space: 1 shelf on launch, 1/3 shelf after

CODE ICE
Launch: Sep-Oct 2014*
Olfactive family: aromatic woody
Price positioning: = Code Homme**
Benchmark: ADGA Eau Fraiche
Range: 50ml, 75ml
PLV: samples
Support: TV (KZ?)
Expected space: 1 shelf on launch, ½ shelf after