REI Satisfied customers is not the end!

REI
Overview
Survey
Membership
Mobile
Connection

Recreational Equipment, Inc., is an American retail and outdoor recreation services company. REI sells sporting goods, camping gear, travel equipment, and clothing.

REI
Founded in 1938;
selling gear, sporting goods and clothes;
125 retail stores in 31 states;
Online shop;
11,000+ employees

REI Financial Performance
2015 sales of $1.80 billion
Operating income was $116 million
Net income was $30 million
842,000 new members in 2015
REI Visa card holders will receive $37 million in rebates
$21 / customer / year

Best companies to work for: #8*
* Source : Forbes 2012

REI
Overview
Survey
Membership
Mobile
Connection

Focus on the customer
Retail price is optimal for buyers
Focus on quality and service
High product knowledge
High level of trust with customers
Convenient process of shopping

Customer Sampling
Bay Area, California
Age group : 20-45 years
Exposed to high-technology
Total of 76 respondents

Top 5 attributes of Happy Customer

REI
Overview
Survey
Membership
Mobile
Connection

REI
Overview
Survey
Membership
Mobile
Connection

REI Mobile App (iOS)

REI
Overview
Survey
Membership
Mobile
Connection

Connecting the dots…

The company is known in America, Europe and Asia.
Kazakhstan is the development prospect for REI.