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- 2. What are Costs? Total revenue Amount a firm receives for the sale of its output Total
- 3. What are Costs? Costs as opportunity costs The cost of something is what you give up
- 4. What are Costs? Costs as opportunity costs Explicit costs Input costs that require an outlay of
- 5. What are Costs? The cost of capital as an opportunity cost Implicit cost Interest income not
- 6. What are Costs? Economic profit Total revenue minus total cost Including both explicit and implicit costs
- 7. Economists versus accountants 1 Economists include all opportunity costs when analyzing a firm, whereas accountants measure
- 8. Production and Costs Production function Relationship between Quantity of inputs used to make a good And
- 9. Production and Costs Diminishing marginal product Marginal product of an input declines as the quantity of
- 10. A production function and total cost: Caroline’s cookie factory 1
- 11. Caroline’s production function and total-cost curve 2 (a) Production function The production function in panel (a)
- 12. The Various Measures of Cost Fixed costs Do not vary with the quantity of output produced
- 13. The various measures of cost: Conrad’s coffee shop 2
- 14. Conrad’s total-cost curve 3 Here the quantity of output produced (on the horizontal axis) is from
- 15. The Various Measures of Cost Average total cost (ATC) Total cost divided by the quantity of
- 16. The Various Measures of Cost Average total cost Cost of a typical unit of output If
- 17. The Various Measures of Cost Cost curves and their shapes Rising marginal cost Because of diminishing
- 18. The Various Measures of Cost Cost curves and their shapes Efficient scale Quantity of output that
- 19. Conrad’s average-cost and marginal-cost curves 4 This figure shows the average total cost (ATC), average fixed
- 20. The Various Measures of Cost Typical cost curves Marginal cost eventually rises with the quantity of
- 21. Cost curves for a typical firm 5 Many firms experience increasing marginal product before diminishing marginal
- 22. Costs in Short Run and in Long Run Many decisions Fixed in the short run Variable
- 23. Average total cost in the short and long runs 6 Because fixed costs are variable in
- 24. Costs in Short Run and in Long Run Economies of scale Long-run average total cost falls
- 25. Costs in Short Run and in Long Run Diseconomies of scale Long-run average total cost rises
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