The language of Radio

What is Radio?
Radio Programming
AM vs. FM
The Language of Radio
- Mass Media of Radio
Plan:

Radio is one of the most accessible, most flexible, and cheapest forms of mass communication, providing entertainment and news to millions of people allover the world primarily through the broad cast voice.

Analysts have identified the following uses and gratifications for radio audiences:
► Radio gratifies certain psychological needs, such as the need for companionship and a sense of community.
► Needs can be fulfilled without giving up other activities when somebody listens to the radio, whereas television demands more of the audience's attention.
► Radio provides the information for conversations.
► People use radio to 'structure' their day.
Why do people listen???

Time
Space
Words
Sound Effects
Music
Silence
Basic units of radio language:

Mass Media and Intimacy of Radio Language
Because of the diverse range of speech styles, with the predominant being scripted informality, radio creates an enigma for questions concerning the nature of institutional power and how institutions define themselves through language.

is largely informal would seem to indicate an inherent contradiction between the style of radio and the institutional
situation from
which the
speech
emanates
Language of radio

The language, speech, and talk
would seem to be designed around adirect intimate code of address usually found “ordinary” or mundane interaction. Thus the voice of radio, the defining feature of the institution, is a contrived display of ordinary intimate conversation.