The principles of design

Outline
Proportion (Scale)
Balance
Emphasis
Rhythm
Harmony

Proportion
Proportion is the relationship between objects, or parts, of a whole.

Proportion
Elements seem to be an appropriate size for the space they fill.

Proportion
The ratio of one part to the whole.
Things just look right.

Proportion
The ratio of one part to the whole.
Things just look right.

Formal Balance
One side is a mirror image of the other side

Informal Balance
Objects on each side of the central dividing line are different.
More exciting and dramatic

Emphasis
Emphasis creates a center of interest
Also referred to as a Focal Point

Rhythm- Repetition
When a design element is repeated

Rhythm- Opposition
When lines meet to form a right angle
Checks and plaids
Square necklines
Square pockets

Rhythm-Gradation

Rhythm- Radiation
Lines flow out from a single point.

Rhythm- Transition
Curved lines carry the eye.

Harmony
Harmony is achieved when Unity and Variety are effectively combined.

Harmony- Unity
The design is seen as “whole”.
Unity can be achieved through matching and coordinating

Harmony- Variety
Variety can relieve monotony by giving the eye a number of different details to look at.

Harmony
Is it harmony?
What do you think?