World informational sources. Advertising

Содержание

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Advertising is a sort of informational sources used to encourage an

Advertising is a sort of informational sources used to encourage an audience
audience to continue or take some new action.
May be considered as a form of communication.

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Advertising messages are usually paid for by sponsors and viewed via various

Advertising messages are usually paid for by sponsors and viewed via various
traditional media; including mass media such as newspaper, magazines, television commercial, radio advertisement, outdoor advertising or direct mail; or new media such as blogs and websites and text messages.

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Modern advertising developed with the rise of mass production in the late

Modern advertising developed with the rise of mass production in the late
19th and early 20th centuries.

Coca-cola advertising from 1890’s

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Commercial advertising media can include wall paintings, billboards, street furniture components, printed

Commercial advertising media can include wall paintings, billboards, street furniture components, printed
flyers and rack cards, radio, cinema and television adverts, web banners, mobile telephone screens, shopping carts, skywriting, human billboards, magazines, newspapers, town criers, sides of buses, banners attached to or sides of airplanes, taxicab doors, roof mounts and passenger screens, musical stage shows, subway platforms and trains, doors of bathroom the opening section of streaming audio and video, posters, and the backs of event tickets and supermarket receipts. Any place an "identified" sponsor pays to deliver their message through a medium is advertising.

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Television advertising / Music in advertising

TV networks charge for commercial airtime during

Television advertising / Music in advertising TV networks charge for commercial airtime during popular TV events.
popular TV events.

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Virtual advertisements may be inserted into regular television programming through computer graphics.

Virtual advertisements may be inserted into regular television programming through computer graphics.
virtual billboards may be inserted into the background where none exist in real-life. This technique is especially used in televised sporting events.

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Infomercials

An infomercial is a long-format television commercial, typically five minutes or longer.

Infomercials An infomercial is a long-format television commercial, typically five minutes or
Infomercials describe, display, and often demonstrate products and their features.

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Radio advertising

Radio advertisements are broadcast as radio waves to the air

Radio advertising Radio advertisements are broadcast as radio waves to the air
from a transmitter to an antenna and a thus to a receiving device.

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Online advertising

Online advertising is a form of promotion that uses the Internet

Online advertising Online advertising is a form of promotion that uses the
and World Wide Web for the expressed purpose of delivering marketing messages to attract customers.
Examples of online advertising include Social network advertising, online classified advertising, advertising networks and e-mail marketing, including e-mail spam.

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Product placements

Covert advertising is when a product or brand is embedded in

Product placements Covert advertising is when a product or brand is embedded
entertainment and media.
For example, product placement for Omega Watches, Ford, VAIO, BMW and Aston Martin cars are featured in recent James Bond films.

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Press advertising

Press advertising describes advertising in a printed medium such as a

Press advertising Press advertising describes advertising in a printed medium such as
newspaper, magazine, or trade journal.

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Billboard advertising
Billboards are large structures located in public places which display advertisements

Billboard advertising Billboards are large structures located in public places which display
to passing pedestrians and motorists. Most often, they are located on main roads with a large amount of passing motor and traffic.

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Coffee cup advertising

Coffee cup advertising is any advertisement placed upon a coffee

Coffee cup advertising Coffee cup advertising is any advertisement placed upon a
cup that is distributed out of an office, café, or drive-through coffee shop. This form of advertising was first popularized in Australia.

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Street advertising

This type of advertising creates outdoor advertising on street furniture. The

Street advertising This type of advertising creates outdoor advertising on street furniture.
media became an effective tool for getting brand messages out into public spaces.

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Celebrity branding

This type of advertising focuses upon using celebrity power, fame, money,

Celebrity branding This type of advertising focuses upon using celebrity power, fame,
popularity to gain recognition for their products and promote specific stores or products. Advertisers often advertise their products, for example, when celebrities share their favorite products or wear clothes by specific brands or designers.
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