Impact techniques

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repetition!

key words
key phrases
key sounds

repetition! key words key phrases key sounds

Слайд 3

mantra (key phrase)

“We can!”

mantra (key phrase) “We can!”

Слайд 4

key sounds

Don’t dream it. Drive it. (Jaguar)

key sounds Don’t dream it. Drive it. (Jaguar)

Слайд 5

key sounds

key sounds

Слайд 6

sounds

key

sounds key

Слайд 7

Rhetorical questions

present the situation

ask a rhetorical question

answer the rhetorical question

Rhetorical questions present the situation ask a rhetorical question answer the rhetorical question

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Contrasts and opposites

Contrasts and opposites

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Colourful adjectives and metaphors

Don’t just tell them, picture it for them.

Colourful adjectives and metaphors Don’t just tell them, picture it for them.

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Metaphores

-come under atack
-join forces
-be overtaken,
and so on.

Metaphores -come under atack -join forces -be overtaken, and so on.

Слайд 11

Use expressive language

Amazing!
Incredible!
Unbelievable!
Revolutionary!

Use expressive language Amazing! Incredible! Unbelievable! Revolutionary!
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