Impact techniques

repetition!
key words
key phrases
key sounds

mantra (key phrase)
“We can!”

key sounds
Don’t dream it. Drive it. (Jaguar)

key sounds

sounds
key

Rhetorical questions
present the situation
ask a rhetorical question
answer the rhetorical question

Contrasts and opposites

Colourful adjectives and metaphors
Don’t just tell them, picture it for them.

Metaphores
-come under atack
-join forces
-be overtaken,
and so on.

Use expressive language
Amazing!
Incredible!
Unbelievable!
Revolutionary!