Successful SMM campaigns

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Mother and New York Public Library Presents Insta Novels To Boost Instagram’s

Mother and New York Public Library Presents Insta Novels To Boost Instagram’s Cultural Level
Cultural Level

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Idea of the campaign

We want people to understand that libraries aren’t just

Idea of the campaign We want people to understand that libraries aren’t
those brick-and-mortar places full of dusty books. This project is directly in line with the Library’s mission to make the world’s knowledge accessible to all.

Christopher Platt, the NYPL’s Chief Branch Library Officer

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The mechanism of the project

Within a few days a person is immersed

The mechanism of the project Within a few days a person is
in a book, 1 story in instagram = 1 page read.

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Сommunication channels, platforms and instruments that used to promote the campaign

Main platforms:

Сommunication channels, platforms and instruments that used to promote the campaign Main
Instagram and the library website.
The promo video was released on YouTube.
For promotion, we used targeted advertising and hashtags, made integrations with the creative group Mother.

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Converting novels to ebooks is an ingenious idea to spread the all-time

Converting novels to ebooks is an ingenious idea to spread the all-time
classics, NYPL’s tech-savvy move is also a win to make a public engagement as well.

Link

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